MCT Makes Strategic Moves for More Growth and Enhanced Client Support
April 17, 2019
Mortgage Capital Trading Inc. has announced it has restructured the company’s internal sales processes, bolstered the sales team, and launched a Customer Success Group (CSG). Implementation of the changes pave the way for significant growth as the company continues innovating, launching new products and services, and on-boarding clients.
MCT’s national sales team will continue to cover the entire country via structured territories but will now arm salespeople with the ability to introduce additional solutions, services and software to lenders. Tom Farmer, Managing Director at MCT, who is an accomplished business development and marketing executive, has assumed the role of Managing Director of National Sales, taking over for industry veteran Bill Wooten after recently retiring as Managing Director emeritus. Tom’s solution-oriented approach to sales management and business strategy have already yielded tangible results since assuming the role full-time.
“I am proud to take over the reins of this accomplished sales operation,” said Farmer. “I look forward to upholding and expanding upon the impressive record of customer service and growth the MCT sales team has seen under Bill Wooten’s leadership.”
In addition to new leadership, MCT has organized national sales coverage into six regional territories. Anthony Ianni and Rhiannon Bolen have assumed the roles of Northwest and South Regional Sales Director, respectively. They join MCT veterans Rhonda Beck, Southeast Sr. Regional Sales Director; Danyel Shipley, West Regional Sales Director; Joel Dulmage, Midwest Regional Sales Director; and Cara Krause, Northeast Regional Sales Director.
Integral to the update of company-wide sales processes is the addition of a new Customer Success Group that is 100 percent focused on ensuring new customers are as successful as possible during the on-boarding stage and post ramp up with respective MCT support teams. This newly formed group will be run by Director of MCTlive! Deployment Paul Yarbrough, who will focus on establishing consistent customer touch points, open communications, provide efficiency tools, and intimate support levels in order to deliver the best possible customer experience. Maximizing the success and performance optimization of MCT clients in every way possible is the founding mission and chief priority for the CSG to move MCT forward.
“It is, hands down, the most exciting, successful time that MCT has ever experienced since being founded back in 2001,” said Curtis Richins, President of MCT. “As a company, we’ve gone through so many monumental positive changes over the years, grown tremendously, hit major milestones, and had an immeasurable impact in moving the mortgage industry forward with secondary marketing advancements. The updates we are making to our sales organizations are all extremely favorable and designed to enable us to grow at a healthy, controlled rate while continuing to deliver the best-in-class service that is core to MCT’s DNA. MCT has entered a new chapter and the future is incredibly bright.”
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