Gateway Mortgage Group
has announced that Gerald Buckley has been named digital marketing executive, where he will be responsible for driving implementation, operationalization and ongoing delivery of Gateway’s digital channel strategy.
Gateway’s new digital strategy, set by the executive leadership team, has been designed to provide a fully integrated customer experience. The strategy will ensure consistency across all key digital activities, spanning content management, marketing, messaging, optimization, data and client acquisition, all while lowering the cost of digital client acquisition and providing robust tracking and reporting.
“Gerald has a great reputation as an insightful leader in digital marketing. He will push the envelope and drive change–but in a collaborative way that respects the existing Gateway culture,” said Stephen Curry, CEO of Gateway. “He will be a strong asset to Gateway as we continue to grow and expand our businesses, and we look forward to benefiting from his contributions.”
Buckley recently served in marketing and logistics capacities for The Pioneer Woman Mercantile, where he helped launch various properties. Prior to that, he served as the marketing strategist for ConsumerAffairs. Buckley worked with a wide variety of companies, from leading a multi-million, Fortune 500, business-to-consumer digital marketing program at Thrifty Car Rental to managing a high-growth, underfunded startup called Grocio.
“I am excited to work with the digital marketing team to strengthen Gateway’s marketing initiatives and improve the customer experience,” said Buckley. “We are at a time of growth and exciting change, and I look forward to what the future holds as we evolve together.”