A former mortgage magazine editor and an ex-corporate communications officer for a mortgage data firm have teamed up to launch a public relations agency serving the mortgage, real estate and fintech worlds.
Jacob Gaffney, former editor-in-chief at HousingWire, and Alyson Austin, former principal for media and public relations at CoreLogic, are the founders of Gaffney Austin
. The company’s operations will be divided between Plano, Texas, and
Irvine, Calif., with the corporate message that it is “time to rethink how corporate communications messages are being sent and received.”
“I have known Jacob for nearly 10 years,” said Austin. “When he approached me to create this unique partnership, I jumped at the opportunity. After 20 years of pitching to the media, I realized I would finally have a news media expert by my side. I couldn’t resist this chance to change the industry.”
“There is literally no one better to be in business with than Alyson,” said Gaffney. “When looking for a partner, there was simply no other choice, she was the only name on my list and I'm so proud to be joining forces with such a formidable PR ally.”