Zillow has announced the expansion of Zillow Offers to its first Florida market with today’s introduction of the service in Orlando.
Zillow first tested the concept of a simpler home selling process through a third-party marketplace model called Instant Offers in Orlando from May 2017 to June 2018. Under the Zillow Offers service, sellers can request a free no-obligation cash offer from Zillow to buy their home. Once the seller accepts the offer, they can pick a close date that works best for them. A local Orlando broker will represent Zillow in each transaction.
Within Florida, Zillow is already offering this service in Miami and Tampa. The Orlando market is the eleventh for Zillow Offers, which is also available in Phoenix, Las Vegas, Atlanta, Denver, Charlotte, Raleigh, Houston, Riverside, Dallas and Minneapolis. The company is planning an expansion of Zillow Offers through the first quarter of 2020 into Austin, Los Angeles, Miami, Nashville, Portland, Sacramento, San Antonio, San Diego and Tampa, which will bring the total number of planned Zillow Offers markets to 20.
"In a world of on-demand everything, people want ease and quality - and that expectation is extending to real estate. Zillow Offers is key to our goal of rewiring the real estate transaction, giving people the seamless, convenient experience they demand," said Zillow Brand President Jeremy Wacksman. "We're thrilled to come back to Orlando, where we first tested this service, to start providing Floridians with a better way to buy and sell homes."