Velocity Mortgage Capital Debuts Broker Marketing Toolkit – NMP
Sales and Marketing

Velocity Mortgage Capital Debuts Broker Marketing Toolkit

Aug 07, 2019
Velocity Mortgage Capital has added search engine marketing (SEM) insights and sample creative ads to its Broker Marketing Toolkit

Velocity Mortgage Capital, a direct portfolio lender focused on investment property loans, is now offering a turnkey marketing toolkit for independent mortgage brokers.
 
According to the Westlake Village, Calif.-based company, the marketing toolkit includes curated images and copy to help mortgage brokers prepare customized emails, social media posts and flyers for promotional outreach. The company added the toolkit is designed for brokerages that do not have in-house marketing staff or external marketing agency support.
 
“Our mission is to help brokers attract new clients and grow their business by servicing the needs of independent real estate investors and small business owners,” said Chris Farrar, CEO of Velocity Mortgage Capital. “That goes beyond our mortgage programs to include the expertise, support, and materials required to assist brokers with their origination efforts.”
 
About the author
Phil Hall
Link copied
Published
Aug 07, 2019
Get the NMP Daily
Regulation and Compliance
Fannie Mae AI Governance Deadline Arrives Aug. 6

Seller/servicers using artificial intelligence in origination or servicing must have formal policies, oversight, and vendor controls in place

Fannie Mae’s artificial intelligence and machine-learning governance requirements take effect Thursday, Aug. 6, giving approved seller/servicers a final deadline to formalize how the technology is used across mortgage origination and servicing.The requirements apply when a s...

Continue reading
Analysis and Data
Higher Mortgage Rates Shrink Purchase Demand, Expand Buyer Leverage

Pending sales fell to their lowest level since early April, but lower asking prices and reduced competition give originators more options to structure deals for qualified borrowers

Higher mortgage rates are thinning the purchase pipeline, even as lower asking prices and reduced competition give borrowers still in the market more leverage.Seasonally adjusted U.S. pending home sales totaled 322,739 during the four weeks ending July 26, their lowest level...

Continue reading
Renew your NMLS License — for free.

Enjoy access to a free NMLS renewal class when you attend an in-person event.

Find an event
More from
Sales and Marketing
'Come To NEXA': CEO Publicly Courts loanDepot Loan Officers

Mike Kortas calls loanDepot a "sinking ship" in social media post while promoting NEXA's recruiting package as the two companies remain embroiled in litigation

C-Suite Strategies
Jul 30, 2026
Are Sellers Listening? What LOs Should Tell Buyers Before Home Tours

More than half of recent sellers kept recording devices active, and nearly half of those who reviewed the footage said it influenced negotiations

Sales and Marketing
Jul 29, 2026
NAMB Partners With WeeklyroadMAP On Broker Training

Members gain trial access and preferred pricing for weekly market analysis, sales coaching, AI guidance, and industry speakers

Sales and Marketing
Jul 23, 2026
How Top Originators Are Winning Purchase Business In 2026

From buy-before-you-sell strategies to hoodies, Chick-fil-A, and AI agents, three producers revealed what is actually generating purchase business in 2026

Sales and Marketing
Jul 22, 2026
The Next Refi Window Will Open Fast And Could Close Even Faster. Most Pipelines Aren't Ready.

Oil shocks and geopolitical headlines are moving mortgage rates before the Fed acts, leaving originators little time to prepare borrowers and lock loans when opportunity returns

Sales and Marketing
Jul 17, 2026
The Hidden Cost Of Talent

Retail veterans explain the calculation, the clawbacks, and the fine print

Sales and Marketing
Jun 16, 2026