WEST Appoints Darcy Patch to Head Its Marketing Group

Sep 05, 2019

WEST, a Williston Financial Group Company, has appointed long-time industry professional Darcy Patch as vice president of marketing, lender services where she will lead the marketing and communications strategies for WFG's Enterprise Solutions Group.

"Darcy has an outstanding industry reputation and a known track record for implementing strategic marketing programs that net results," said WEST CMO Justin Tucker. "Her extensive experience within the mortgage services arena will make her an invaluable addition to our WEST marketing team and we're very excited to have her on board."

With more than 20 years of industry experience to her credit, Patch has led the marketing and communications efforts and implemented strategic marketing plans on behalf of some of the mortgage and real estate industry's leading service providers. Prior to joining WEST, she served as VP of marketing for national technology and valuation services provider Veros Real Estate Solutions and VP of marketing Strategy and Industry Relations for RealtyTrac (now ATTOM Data).

From 2000-2014, Patch held marketing leadership positions with several Fidelity National Financial (FNF) companies and spinoffs, including SVP of marketing for the mortgage information services, national lender solutions, default solutions and real estate divisions of LPS, FIS and Fidelity National Financial; director of marketing strategy for ServiceLink and VP of corporate marketing for Fidelity National Information Solutions.

"Joining the WEST team is a bit like coming home to a much-loved family, as I've worked with many members of our leadership team previously and have the utmost respect for them," Patch said. "Our leadership team is world-class and their collective commitment to serving our industry and our customers is truly unrivalled. I'm honored to work with such an exceptional team."

Dan Bailey, SVP of WFG Lender Services, "Darcy's reputation precedes her. She is known for building strong national brands and implementing strategic marketing plans for the companies she served. Her energy, acumen and creativity served her former companies well. It goes without saying that we are very thankful and excited she decided to join our team to help build our brand."

About the author

NationalMortgageProfessional.com

Link copied

Published

Sep 05, 2019

Analysis and Data

It's A Buyers' Market In Texas And Florida!!!

Redfin says sellers are cutting their asking prices in the two southern states.

Two states in particular are experiencing a ballooning supply of homes for sale this spring, paired with modest price cuts to entice buyers. A new report from Redfin indicates that housing supply is surging in Florida and Texas, and sellers are cutting their asking prices...

Analysis and Data

Pending Home Sales Climbed 3.4% In March

National Association of Realtors reports gains in Northeast, South and West, with a slight drop in the Midwest

Homes under contract are rising at a cautiously hopeful pace this spring. The National Association of Realtors’ Pending home Sales Index climbed 3.4% in March, increasing to 78.2. Year-over-year, pending transactions were up 0.1%. “March's Pending Home Sales Index – at...