Skip to main content

WEST Appoints Darcy Patch to Head Its Marketing Group

NationalMortgageProfessional.com
Sep 05, 2019
WEST, a Williston Financial Group Company, has appointed long-time industry professional Darcy Patch as vice president of marketing, lender services where she will lead the marketing and communications strategies for WFG's Enterprise Solutions Group

WEST, a Williston Financial Group Company, has appointed long-time industry professional Darcy Patch as vice president of marketing, lender services where she will lead the marketing and communications strategies for WFG's Enterprise Solutions Group.
 
WEST, a Williston Financial Group Company, has appointed long-time industry professional Darcy Patch as vice president of marketing, lender services where she will lead the marketing and communications strategies for WFG's Enterprise Solutions Group"Darcy has an outstanding industry reputation and a known track record for implementing strategic marketing programs that net results," said WEST CMO Justin Tucker. "Her extensive experience within the mortgage services arena will make her an invaluable addition to our WEST marketing team and we're very excited to have her on board."
 
With more than 20 years of industry experience to her credit, Patch has led the marketing and communications efforts and implemented strategic marketing plans on behalf of some of the mortgage and real estate industry's leading service providers. Prior to joining WEST, she served as VP of marketing for national technology and valuation services provider Veros Real Estate Solutions and VP of marketing Strategy and Industry Relations for RealtyTrac (now ATTOM Data).
 
From 2000-2014, Patch held marketing leadership positions with several Fidelity National Financial (FNF) companies and spinoffs, including SVP of marketing for the mortgage information services, national lender solutions, default solutions and real estate divisions of LPS, FIS and Fidelity National Financial; director of marketing strategy for ServiceLink and VP of corporate marketing for Fidelity National Information Solutions.
 
"Joining the WEST team is a bit like coming home to a much-loved family, as I've worked with many members of our leadership team previously and have the utmost respect for them," Patch said. "Our leadership team is world-class and their collective commitment to serving our industry and our customers is truly unrivalled. I'm honored to work with such an exceptional team."
 
Dan Bailey, SVP of WFG Lender Services, "Darcy's reputation precedes her. She is known for building strong national brands and implementing strategic marketing plans for the companies she served. Her energy, acumen and creativity served her former companies well. It goes without saying that we are very thankful and excited she decided to join our team to help build our brand."

 
Published
Sep 05, 2019
Rocket Mortgage Signs Brand Partnerships With 25 College Athletic Programs

Rocket Mortgage, announced its extended visibility and branding throughout college campuses with new and expanded multi-year partnerships.

Sales and Marketing
Sep 08, 2021
Flyhomes Designs The Antidote To Homebuyer’s Remorse

If buyers don’t love their home within the first year — for any reason — Flyhomes will list the home on their behalf and waive their commission.

Sales and Marketing
Aug 26, 2021
Should A Rebrand Be In Your Future?

Make sure you’re communicating who you are.

Sales and Marketing
Aug 05, 2021
Knock Provides Home Swap To Homeowners In Chicago

Fast-growing real estate technology company, Knock, is partnering with 10 local brokerage firms to bring the Home Swap to homeowners throughout the Chicago metropolitan area.

Sales and Marketing
Jul 30, 2021
Ruoff Mortgage Announces Multi-Year Partnership With NASCAR

NASCAR and Ruoff Mortgage, a residential mortgage company, announced a multi-year partnership that will designate the company as the “Official Mortgage Partner of NASCAR.”

Sales and Marketing
Jul 16, 2021
Eye, Eye Sir

When I widened my perspective, solutions seemed to fall into place.

C-Suite Strategies
Jun 19, 2021