Seroka Launches Marketing Automation Optimizer – NMP Skip to main content

Seroka Launches Marketing Automation Optimizer

Sep 19, 2019
Photo credit: Getty Images/ipopba

Seroka has launched a new marketing automation program called “Marketing Automation Optimizer,” designed to help clients use their existing marketing automation or sales engagement platforms to their fullest potential─be it HubSpot, Marketo, Pardot, Outreach, SalesLoft or another platform─by creating more streamlined, targeted and personalized content for their marketing and sales campaigns.
 
Seroka has launched a new marketing automation program called “Marketing Automation Optimizer,”The new program offers three levels of support: Silver, Gold and Platinum. The Silver Package includes development of an e-mail sequence for a single campaign and social media content development to match. The Gold Package includes a consulting and strategy session, development of e-mail sequences for multiple campaigns and social media content development. And, the Platinum Package includes the same offerings as the Gold Package, in addition to a plan development and content development for other marketing materials. The Platinum Package also includes help with populating and programming your automation platform. This programming feature can be added on to the other packages as well.
 
“We recognized clients were not taking full advantage of all that their marketing automation and sales engagement systems had to offer and wanted to provide a solution to ensure the success of their marketing efforts moving forward,” said Patrick Seroka, CEO, founder and owner of Seroka. “We are excited to launch this program and look forward to helping our clients get the most out of their marketing and sales automation investment.”

 
About the author
Published
Sep 19, 2019
Jobs Report Comes In Weak After Mortgage Rates Surge

Employers added just 29,000 jobs in September, sending Treasury yields lower and offering a potential counterweight to the recent rise in mortgage rates

Oct 02, 2026
Price Cuts Hit Four-Year High As Mortgage Rates Top 7%

More than one in five listings took a price cut in September, but pending sales still posted their sharpest annual decline since March 2025

Oct 01, 2026
Serious Mortgage Delinquencies Rise 19% After Five Months Of Improvement

ICE data shows 574,000 mortgages were at least 90 days past due in August, while early-stage delinquencies remained below year-ago levels

Sep 29, 2026
Smaller Down Payments Give Buyers More Room, But Rates Limit The Savings

The typical down payment fell 9% from a year ago, while shifting market conditions are giving originators different affordability conversations across the country

Sep 25, 2026
Mortgage Rates Break 7% Just As Builders Find A Way To Move Buyers

New-home sales rose 6.4% in August as builders cut prices, offered incentives, and sold more lower-priced homes. Now mortgage rates are moving against buyers again

Sep 25, 2026
Borrowers Want Digital Closings, But Some Originators Remain Hesitant

ServiceLink finds 45% of surveyed LOs cite borrower reluctance as a barrier, even though most recent buyers say digital options would influence their choice of mortgage provider

Sep 23, 2026