“Borrowers are looking for more than just an online loan application and document uploads,” said Dawar Alimi, CEO and founder of Lender Price. “When a borrower is engaged with a lender, what they really want is a price. The longer it takes for a loan officer to provide that price, the more likely a borrower will leave. That is why it is critical for loan officers to quote rates and pricing quickly and provide it in a way that captures the borrower’s attention.”In a market where borrowers are more complex and lenders are more cautious, brokers who can prove the file earlier will have the edge
Mortgage brokers have always competed on relationships, product knowledge, pricing, speed, and the ability to solve problems when a borrower does not fit neatly inside a retail lending box.That advantage still matters. But the broker’s next edge is not simply moving faster. ...
UMortgage will retain its brand and sales culture while moving onto NEXA’s larger operating platform, a model NEXA is openly pitching to other broker owners
NEXA Lending's acquisition of UMortgage, is more than a combination of two prominent broker-channel companies. It also presents a model for other independent brokerage owners weighing the benefits of scale against the cost and complexity of operating alone.Under the deal ann...
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