Skip to main content

Lender Price Releases Newest Version of Its Digital Lending Platform

Sep 26, 2019
Lender Price has announced the release of its newest version of Digital Lending Platform (DLP)

Lender Price has announced the release of its newest version of Digital Lending Platform (DLP), a point-of-sale system designed to manage the entire loan officer sales process. With a completely new user interface, LOS integrations and a built-in pricing engine, the latest iteration of DLP provides a unique pricing process that captivates borrowers and increases the closing rates.
Lender Price has announced the release of its newest version of Digital Lending Platform (DLP)“Borrowers are looking for more than just an online loan application and document uploads,” said Dawar Alimi, CEO and founder of Lender Price. “When a borrower is engaged with a lender, what they really want is a price. The longer it takes for a loan officer to provide that price, the more likely a borrower will leave. That is why it is critical for loan officers to quote rates and pricing quickly and provide it in a way that captures the borrower’s attention.”
Integration with the Lender Price Product Pricing & Eligibility (PPE) engine is the most powerful feature of the new DLP. Lender Price PPE is an impressive pricing engine in its own right, currently used by several Top 50 banks and mortgage lenders. Building PPE inside of DLP allows loan officers to quickly navigate borrowers from lead generation to pre-approval to pricing.
“We’ve learned a lot over the past three years since we first introduced DLP,” said Alimi. “Lenders struggle with application completion rates because the online process is too complicated. They ignored the fact that borrowers are there for pricing. Because we have our own pricing engine, we were able to weave pricing into the sales process in a way that feels natural to the borrower, leading to higher application response rates."
The new version of DLP retains the integrations of the original platform e1003, including digital verifications and bi-directional LOS integrations. The credit report integration has been enhanced to pull soft-inquiry credit reports, a feature that retrieves credit report information without causing trigger leads. A robust RESTful API is available for integration to virtually any system.
“Today’s borrowers and lenders are savvier and know what they want from a digital mortgage experience,” said Alimi. “Customer service is driven by the loan officer’s ability to engage online, but the incentive to stay in the process is provided through our loan pricing capabilities. Our clients can make an accurate price quote early in the engagement and retain complete control over when and how pricing is presented. This is a significant step forward for DLP and our clients.”

About the author
Sep 26, 2019
More from
From Figure Eights to Mortgage Rates

From Team USA’s grace to financial services’ embrace, Matthew Blackmer draws parallels from his past to the future

Jan 31, 2024
Commissions Alert: Pop Your Profits And Don't Leave A Penny On The Table

Lenders need better tech to help homeowners unlock $20 trillion in tappable equity

Dec 21, 2023
The Road To Success In 2024

A loan servicer’s perspectives on the year ahead

Dec 18, 2023
A Servant’s Heart

Help troubled borrowers, help yourself

Dec 05, 2023
Take It From The Old Timers

They were rockin’ the industry before social media even came into the picture

Dec 01, 2023
Celligence Launches NFT Generated By Its AI And Smart Technology And Integrates With Diwali Celebration

AngelAi powers a wonderful celebration of Diwali, Puerto Rico, and empathetic technology.

Nov 30, 2023