ZestFinance Rebrands as Zest AI

Oct 22, 2019

ZestFinance, a provider of artificial intelligence (AI) software for credit, has announced the company’s rebrand to “Zest AI.” With the company celebrating its 10th anniversary this year, the company remains committed to its original mission: Making fair and transparent credit available to everyone. At the same time, the new Zest AI brand reflects its evolution into a premium enterprise software company with broad capabilities around automated and explainable machine learning.

According to a Gartner study, the business value created by AI will reach $3.9 trillion by the year 2022. Highly regulated sectors are especially ripe for innovation, as the power of machine learning (ML) has so far been limited over concerns about using black-box algorithms. Zest AI’s development of transparent ML has made the black box problem obsolete, paving the way for deeper expansion into financial services and, in time, to new industries beyond finance.

“Our new identity makes it clear that we’re an AI software company dedicated to helping regulated businesses make better and faster decisions they can trust and explain,” said Mike de Vere, chief operating officer of Zest AI. “We originally picked the Zest name to bring something different to financial services, and the new brand embodies our bigger plans to come.”

In the two years since Zest AI introduced its flagship product Zest Automated Machine Learning (ZAML), the company has achieved annual triple-digit percentage growth. Zest AI powers $500 billion in total lending by clients in every geography and credit category, including credit cards, personal loans, auto, mortgages and student loans. With a quarter-million applicants scored every month, Zest software has helped 10 million more consumers get access to credit.

About the author

NationalMortgageProfessional.com

Link copied

Published

Oct 22, 2019

Analysis and Data

Short Sales Now Recover More Value Than Foreclosures

Realtor.com finds short-sale activity accelerating, though the transactions represented just 0.6% of typical home sales in 2025

Short sales are increasing for the third consecutive year and now recover more of a property’s estimated value than foreclosures, according to a new Realtor.com report.Short-sale transactions increased 4% from 2023 to 2024, nearly 10% from 2024 to 2025 and approximately 16% ...

Regulation and Compliance

CHLA Says Direct Payments Are Key To Small FHA Loans

The lender group says mortgages below $100,000 routinely lose money, while LO compensation rules could prevent federal incentives from reaching originators

Direct payments to mortgage lenders represent the most effective — and perhaps the only — authority in the new housing law likely to measurably increase small-dollar FHA lending, according to the Community Home Lenders of America (CHLA).CHLA reached that conclusion after sev...

Aug

Las Vegas, NV

More from

Tech

Solidifi Clears FHA Certification For UAD 3.6 Integration

The appraisal management company says it is the first to complete certification for FHA’s modernized EAD platform, giving lender clients an early path toward implementation

Regulation and Compliance

Jul 16, 2026

Carrington Deploys AI Agents For Servicing And Collections

Kastle’s technology will autonomously handle borrower interactions, assist contact-center employees and review every customer exchange for quality control

Tech

Jul 16, 2026

Dark Matter Adds LodeStar Closing-Cost Tools To Empower LOS

LodeStar becomes the first integration partner to connect through Dark Matter’s new Developer Platform

Tech

Jul 16, 2026

MISMO Says eNotes Can Save Lenders Up To $300 Per Loan

New Candidate Recommendation white paper offers a roadmap for eClosing adoption, highlighting faster liquidity, fewer post-closing defects, and operational savings

Tech

Jul 13, 2026

Cornerstone First Mortgage Adopts nCino POS To Fuel Growth

Fast-growing lender says the platform will help standardize the borrower experience while supporting dozens of local branch brands and expanding digital capabilities

Tech

Jul 10, 2026

The Algorithmic Servicer

AI governance in mortgage servicing after the GSE mandates

Tech

Jul 09, 2026

Popular