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FormFree has announced a strategic partnership with Teo, a lead generation platform and AI assistant that helps mortgage lenders close more loans faster. Teo will leverage FormFree’s market-leading Passport verification service to help assess the quality of incoming prospects.
Teo re-imagines the way mortgage lenders attract, pre-qualify and communicate with prospects. The platform’s 24/7 AI assistant helps lenders identify and target profitable market segments and set up compliant Facebook and Instagram ad campaigns—all in just a few clicks.
After incoming leads are pre-screened to ensure quality, Teo’s AI assistant manages follow-up communication using the prospect’s preferred channels to quickly convert leads to loans.
“When it comes to the digital superhighway, if you’re not first, you’re last,” said FormFree Founder and Chief Executive Officer Brent Chandler. “Our Passport verification services are already used by thousands of lenders to gain insight into loan applicants’ ability to pay, and by partnering with Teo, we’re moving those insights even earlier in the sales funnel to power an entirely new way of engaging with prospects.”
Teo Founder and CEO Ray Schwartz said: “Forget chasing bad prospects, overpaying marketers or sharing marked-up leads with competitors. Teo works 24/7/365 and enlists the help of market-leading solutions like Passport by FormFree to ensure leads are vetted and nurtured, so lenders can focus on building relationships, closing more deals and expansion.”
