Rocket Mortgage by Quicken Loans
has signed an exclusive, multi-year deal with the National Football League (NFL) that makes the company the league’s official mortgage sponsor.
The new sponsorship coincides with Super Bowl LIV, and the Detroit-based lender is launching the Rocket Mortgage Super Bowl Squares Sweepstakes that will award cash prizes to multiple winners throughout Super Bowl LIV, randomly selecting one person positioned within the appropriate square for each score change to receive $50,000 any time the score changes. Two grand prize winners will receive $500,000 apiece from Rocket Mortgage.
"At Rocket Mortgage we love supercharging the excitement level surrounding huge, international sporting events, and there are none bigger than the Super Bowl," said Jay Farner, chief executive officer at Quicken Loans. "It's our hope that the money we give away through the squares during Super Bowl LIV will change lives and maybe even help some lucky fans buy the home of their dreams. No matter the score, we are excited that the Rocket Mortgage Super Bowl Squares Sweepstakes will undoubtedly have football fans across the country on the edge of their seats."
Renie Anderson, chief revenue officer and executive vice president of NFL Partnerships, said: "We're thrilled to bring Rocket Mortgage into the NFL family as our first ever Official Mortgage Sponsor. The Rocket Mortgage Super Bowl Squares Sweepstakes is a unique way to kick off our partnership and should add to the excitement of the Super Bowl in a way that is authentic to our fans."