Flagstar Bank Debuts “Human Interest Rate” Campaign
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Flagstar Bank Debuts “Human Interest Rate” Campaign

January 30, 2020
Flagstar Bank has unveiled "The Power of the Human Interest Rate," a new marketing campaign designed to promote its products and services, including mortgage loans
Flagstar Bank has unveiled "The Power of the Human Interest Rate," a new marketing campaign designed to promote its products and services, including mortgage loans.
 
The campaign encompasses television commercials, digital marketing, outdoor advertising, print, and radio advertisements. The phrase "This is Human" will be key to offering customer testimonials and human interest stories featuring bank customers.
 
The campaign will kick off with three new television commercials, with more scheduled throughout the year to highlight Flagstar’s home equity lines of credit, and commercial and retail banking.
 
"Finding solutions to help our customers as they strive for, then reach, milestone financial goals, has long been a strong suit at Flagstar," said Flagstar President and CEO Alessandro DiNello.

 
Marketing