Skip to main content

Sun West Mortgage Leverages OptifiNow's CRM Flexibility

NationalMortgageProfessional.com
Feb 18, 2020
OptifiNow announced a partnership with C Squared Social

OptifiNow has announced that Sun West Mortgage Company has launched their cloud-based CRM and marketing automation platform for wholesale, distributed retail and their all new Home Buyer Connect (HBC) mortgage lending channels, demonstrating multi-channel flexibility that simplifies sales and marketing management for the Southern California-based lender.
 
OptifiNow has announced that Sun West Mortgage Company has launched their cloud-based CRM and marketing automation platform for wholesale, distributed retail and their all new Home Buyer Connect (HBC) mortgage lending channels“Supporting multiple lending channels is a challenge for any mortgage lender, so we knew it would be hard to find a single CRM solution for our three sales groups,” said John Brumund, executive managing director at Sun West. “We’ve got wholesale, distributed retail and our Home Buyer Connect (HBC) group, which is a hybrid consumer direct and distributed retail sales model. OptifiNow not only delivered all three channels, but they adapted to our unique way of doing business, especially in the Home Buyer Connect channel where there are so many moving parts.”
 
OptifiNow worked closely with Sun West’s sales and marketing teams to customize the platform for each channel. Sun West provided the blueprints for automated e-mail campaigns, business rules and data-driven triggers, which OptifiNow used to implement the platform for their wholesale, retail and HBC environments. In the case of Sun West’s HBC group, a lead funnel delivers leads to call centers, requiring a phone system integration that matches specifically-identified borrowers to appropriately-licensed inside loan officers. Pre-approved buyers are then delivered to outside originators to manage the process through closing.
 
“There’s no cookie-cutter approach to mortgage sales and marketing,” said John McGee, chief executive officer of OptifiNow. “For many lenders, their sales and marketing process is their major competitive advantage. It’s important that we really understand how a lender wants to use our system, build it to their specifications and deliver a working system as quickly as possible. That’s why we consider our White Glove service component to be as important as our technology."


 
More from
Tech
Fraud Detection Transitions To Digital Lending

Mortgage lenders faced $20 billion in mortgage lending fraud exposure last year, according to research from Point Predictive.

Tech
Jun 16, 2021
Radian Expands Integration With Mortgage Cadence

Radian Group Inc. expanded its integration with Mortgage Cadence to include Radian's title and settlement services with the Mortgage Cadence Platform.

Tech
Jun 16, 2021
Zillow Launches Zestimate With Neural Enhancements

Zillow launched major updates to its Zestimate home valuation model, including an updated algorithm.

Tech
Jun 15, 2021
MISMO Releases eMortgage Technology Certification Program

MISMO announced the release of an eMortgage Technology Certification program to assist lenders in finding products that comply with industry standards.

Tech
Jun 15, 2021
Maxwell Introduces MaxDiligence, Due Diligence And QC Service For Lenders

Digital mortgage platform Maxwell, released its latest tech-powered innovation, MaxDiligence to provide due diligence and quality control services for lenders.

Tech
Jun 15, 2021
The New URLA – What’s the Big Deal?

Lenders will need to update their technology stack to comply with the redesigned URLA.

Regulation and Compliance
Jun 14, 2021