Top of Mind Networks
has announced that Sherwood Lawrence will take on the role of chief marketing officer, in addition to his current position as chief creative officer.
Lawrence has held a number of c-suite roles since the founding of Top of Mind in 2003, including oversight of the firm’s finance, technology and creative departments. As chief marketing officer, he will align Top of Mind’s marketing strategy with the organization’s sales and user adoption goals. Lawrence will also continue to serve Surefire clients as Top of Mind’s chief creative officer.
“It’s humbling to know that we’ve built the mortgage industry’s number-one CRM almost exclusively by letting our clients’ successes speak for themselves,” said Lawrence. “Yet we’ve been hearing from our clients, partners and industry friends that it’s time for us to be more vocal about the great work we do together. Since 2003, we’ve been creating customers for life by combining an intelligent marketing automation platform, a vast creative library of content, and an ever-evolving array of capabilities and integrations to fully engage customers along their entire customer journey. It’s my pleasure to take on this new role and share with the market more broadly how Top of Mind and its partners continue to help our clients win every day. You’ll be hearing a lot more from us in 2020.”