MQMR Adds Mortgage-Focused Social Media Monitoring Platform

Mortgage Quality Management and Research LLC (MQMR) has announced that it has added ActiveComply, a social media monitoring platform, to its suite of audit, risk and compliance-focused solutions for financial institutions and independent mortgage lenders. The platform, which is offered through a partnership agreement with the platform’s developer and namesake, provides lenders with the ability to manage, monitor and extend their companies’ social media reach, while maintaining compliance with financial marketing and records retention regulations.

 

“Social media has become a ubiquitous component of today’s marketing strategies for loan officers and mortgage companies, so much so that lenders need more comprehensive tools for monitoring social media compliance than simply ‘the eyeball test,’” said MQMR President Michael Steer. “Because MQMR’s compliance team has conducted thousands of marketing compliance reviews, which include social media content, we are keenly aware of the challenge lenders face in this regard, and by providing an automated solution for monitoring, we are not only expanding our clients’ compliance coverage, but also providing them with valuable peace of mind.”

 

The ActiveComply platform can be configured to reflect the user’s unique corporate social media policy specifications and offers a simple user interface and one-touch executive reporting capabilities, as well as notifications sent to a company’s in-house compliance team with flagged content for review. Available functionality includes, but is not limited to: Discovery and continuous monitoring of company and loan officer social media accounts and Web sites, detection of unauthorized online activity, identification of missing compliance requirements and archival of online contents to meet regulatory record retention requirements.

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