OptifiNow Partners With DoublePositive on Call Center Solution

May 01, 2020

OptifiNow has announced an integration with call center solution provider DoublePositive, enabling mortgage lenders using the OptifiNow platform to seamlessly utilize DoublePositive outbound calling services in order to accelerate customer acquisition.

“Partnering with OptifiNow made sense because our companies are well aligned,” said Conor Finch, director of client services at DoublePositive. “We’re both focused on enhancing the sales process for companies that engage with prospects over the phone and we both have extensive experience in the mortgage industry. Our combined solution makes it easy for lenders to quickly implement an effective outbound sales strategy.”

The integration sends lead information from OptifiNow to DoublePositive, initiating a company’s dialing strategy. DoublePositive utilizes eight domestic call centers owned and operated by DoublePositive to perform outbound communications and connects engaged prospects to a company’s internal sales team immediately via a three-way call. Bi-directional integration allows DoublePositive to post call results directly onto a lead record in OptifiNow.

“Our goal is to provide the tools that companies need to execute effective sales and marketing processes,” said John McGee, chief executive officer and founder of OptifiNow. “DoublePositive has the technology and service that allows our clients to reach their prospects and track results efficiently. We’re proud to partner with DoublePositive.”

About the author

NationalMortgageProfessional.com

Link copied

Published

May 01, 2020

People On The Move

Secure Insight Names Rob Chrisman To Board Of Directors

Mortgage industry commentator and NMP contributor brings four decades of capital markets and lending experience to the fraud prevention technology firm

Secure Insight has appointed mortgage industry veteran Rob Chrisman to its board of directors, adding one of the industry's most recognizable commentators and capital markets professionals to its leadership ranks as the company expands its mortgage fraud prevention and risk ...

Analysis and Data

Luxury Home Price Growth Outpaces Starter Homes In Roughly 70% Of Major Markets

First American’s September report shows higher-end appreciation leading in most tracked markets, while starter-home prices continue climbing in several Midwest and Northeast metros

Higher-end homes are posting stronger price growth than starter homes across much of the country, revealing a split in the purchase market that the national slowdown alone does not capture.Luxury-tier home price appreciation outpaced starter-tier appreciation in roughly 70% ...

Feb

Austin, TX

More from

Sales and Marketing

More Homebuyer Assistance Programs Skip Income Caps, Accept Repeat Buyers

DPR’s Q3 report identifies 311 programs without income limits and 1,080 without first-time buyer requirements, though funded availability grew more slowly than the overall count

Analysis and Data

Oct 23, 2026

Mortgage Rate Lock-In: More High-Rate Loans, Few Signs Of A Thaw

With 30-year rates above 7% and nearly half of outstanding loans below 4%, originators face a stubborn obstacle to rebuilding repeat-buyer pipelines

Analysis and Data

Oct 22, 2026

UWM Targets The 20%-Down Myth In New Push For Brokers

Mortgage Matchup’s national campaign pitches brokers as a resource for consumers who assume their financing options are limited

Sales and Marketing

Oct 21, 2026

Wholesale AEs Don’t Need More Views. They Need More Broker Conversations.

A simple shift — turning everyday broker questions into short videos — could help AEs build relationships without trying to become influencers