Older Americans have proven to be extra vulnerable to the COVID-19 virus, and they are also vulnerable to those looking to exploit them during these rough times.
American Advisors Group (AAG) and the Better Business Bureau are working together to help raise the awareness of scams that target seniors through their joint Savvy Seniors Program.
"Seniors remain one of the most sought-after targets by scammers and this pandemic has created a batch of new schemes. With our entire customer base comprised of older Americans, we felt it was important to provide these specific courses during these confusing and uncertain times," said AAG Chief Marketing Officer Martin Lenoir
in the announcement.
The campaign features educational lessons designed to give seniors the upper-hand and stay aware of new fraud that may emerge during the pandemic. This includes information on how to spot the warning signs of scams and prevent seniors from financial predators. Overall, it is a tool for reverse mortgage companies to use to help protect their clients, provide additional resources and help strengthen the client relationship.
The digital lessons produced by the partnership will be made available on both the AAG and BBB websites, and will be distributed via social media and email newsletters to seniors across the country. The individual lessons will cover separate topics, including coronavirus-related email scams; government relief check scams; fake coronavirus product and cure scams; charitable giving and crowdfunding scams; and price gouging and advertising scams.
Click here to read more about the Savvy Seniors Program.
