NAR: Millennials Flocking To These 10 Markets During Pandemic – NMP Skip to main content

NAR: Millennials Flocking To These 10 Markets During Pandemic

Jun 04, 2020
Photo credit: Getty Images/Daniel Lozano Gonzalez

The National Association of Realtors identified 10 markets with favorable conditions for millennial homebuyers during the coronavirus pandemic. In alphabetical order, they are:
 
►Austin-Round Rock, Texas
►Dallas-Fort Worth-Arlington, Texas
►Des Moines-West Des Moines, Iowa
►Durham-Chapel Hill-Raleigh, N.C.
►Houston-The Woodlands, Texas
►Indianapolis-Carmel-Anderson, Ind.
►Omaha, Nebraska/Council Bluffs, Iowa
►Phoenix-Mesa-Scottsdale, Ariz.
►Portland, Oregon/Vancouver, Wash.
►Salt Lake City, Utah
 
Record-low mortgage rates have improved housing affordability, bringing more buyers into the market, and multiple offers for starter homes could become common in these metro areas,” said Lawrence Yun, the association's chief economist. “With relatively better employment conditions and a strong presence of millennials in these markets, more new home construction will be required to fully satisfy the housing demand as the economy reopens.”
 
The top 10 metro areas for millennial homebuyers were identified by analyzing current housing affordability, local job market conditions during the coronavirus pandemic, the share of millennials in the area and inventory availability in the largest 100 metropolitan statistical areas across the country.
 
“Nationally, millennials make up the largest share of homebuyers and these metropolitan areas, in particular, offer great opportunities to realize the dream of homeownership,” said the association's president Vince Malta. “As states and cities begin to reopen, millennials will play a significant role in the housing market’s recovery.”
 
The 10 markets listed had a smaller share of workers, on average, in industries most affected by the pandemic-induced economic lockdown. For example, in Durham and Des Moines, 15% and 17% of employees, respectively, work in industries at high risk from coronavirus. The average for the largest 100 metropolitan areas is 21%.
 
Another common factor among these markets is better-than-average inventory availability. For Des Moines and Omaha, the number of active listings in April 2020 increased by 5% and 1%, respectively, according to Realtor.com. However, inventory declined 18% on average in the largest 100 metro areas.
 
Click here for more information on the “Top 10 Most Favorable Areas for Millennials During the Pandemic.”

 
About the author
Published
Jun 04, 2020
Trump Names FHFA Director Bill Pulte Acting Director Of National Intelligence

FHFA director will continue overseeing Fannie Mae and Freddie Mac while serving as acting director of national intelligence

Jun 02, 2026
Realtor.com Launches AI Home Search Platform Built With Google

New RealAssist tool combines AI, affordability guidance and Google Maps data to engage buyers before they reach lenders

Jun 02, 2026
Another MLS Challenges Zillow In Fight Over Listing Visibility

Realtracs joins MRED in pushing back on Zillow's listing policies, a battle with potential implications for the broader homebuying and mortgage ecosystem

May 29, 2026
Gas Prices Are Quietly Reshaping Homebuyer Affordability

Rocket Money data suggests rising fuel costs are adding pressure to already payment-sensitive buyers as mortgage rates remain elevated

May 28, 2026
MISMO Targets Costly TRID Fee Cures With New Mortgage Fee Standardization Framework

MBA’s standards organization says inconsistent fee naming still drives costly redisclosures and rework, with fee-related cures affecting more than 30% of mortgage loans

May 27, 2026
Zillow-Compass Fight Raises Bigger Questions About The Future Of Mortgage Lead Distribution

Legal battle over private listings and MLS access highlights growing competition to control the homebuyer relationship before borrowers reach a loan originator

May 21, 2026