Total Expert Hires New Chief Product Officer

Total Expert, a fintech company specializing in marketing and customer experience, hired Matt Tippets as its chief product officer. He will be responsible for leading product strategy, product management, design, product marketing and program management. Tippets will report to Total Expert founder and CEO Joe Welu.

"Personal financial wellness is absolutely critical, especially during these periods of financial uncertainty. Each of us wants confidence in our financial decisions and in the financial institutions we work with, and that confidence can only come from trust," said Tippets.

Prior to Total Expert, Tippets brings nearly 20 years of experience in enterprise cloud-based software. He previously served as vice president of product for the Salesforce Marketing Cloud and led marketing and product management for Parature, a cloud-based customer service software platform.

“Matt and the rest of our executive team understand the tremendous responsibility financial brands have for the futures of their customers, and they’re ready to help them continue to prioritize financial wellness within every experience,” said Welu.