FormFree Selects Snow As New COO

Navi Persaud

Sep 11, 2020

Elizabeth Nichols, a Senior Account Executive at Parkside Lending LLC, has been appointed to the Board of Directors of the New York Association of Mortgage Brokers

FormFree promoted Cindy Snow as the company's chief operating officer. She will be responsible for crafting systems that increase FormFree's performance, while overseeing business operations, product management, business intelligence, integrations and customer support, according to a press release.

Snow joined FormFree as a product manager in May 2019, quickly making her way to the role of director of product. Under her initiatives, the company saw significant growth in user adoption as the organization rounded out 2019 with a 65% increase in AccountChek verification reports over the previous year. '

"Since day one, Cindy has created operationally excellent processes that have helped FormFree deliver top-tier service to our 1,000-plus mortgage lender customers," said FormFree founder and CEO Brent Chandler. "Her collected and methodical approach to complex challenges has earned her the respect of the entire organization, and I know she will excel in a position of executive leadership."

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Sep 11, 2020

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