FormFree Selects Snow As New COO – NMP Skip to main content

FormFree Selects Snow As New COO

Sep 11, 2020
Elizabeth Nichols, a Senior Account Executive at Parkside Lending LLC, has been appointed to the Board of Directors of the New York Association of Mortgage Brokers
Director of Events

FormFree promoted Cindy Snow as the company's chief operating officer. She will be responsible for crafting systems that increase FormFree's performance, while overseeing business operations, product management, business intelligence, integrations and customer support, according to a press release. Cindy Snow
 
Snow joined FormFree as a product manager in May 2019, quickly making her way to the role of director of product. Under her initiatives, the company saw significant growth in user adoption as the organization rounded out 2019 with a 65% increase in AccountChek verification reports over the previous year. '
 
"Since day one, Cindy has created operationally excellent processes that have helped FormFree deliver top-tier service to our 1,000-plus mortgage lender customers," said FormFree founder and CEO Brent Chandler. "Her collected and methodical approach to complex challenges has earned her the respect of the entire organization, and I know she will excel in a position of executive leadership."
 
About the author
Director of Events
Navi Persaud is Director of Events at NMP.
Published
Sep 11, 2020
Jobs Report Comes In Weak After Mortgage Rates Surge

Employers added just 29,000 jobs in September, sending Treasury yields lower and offering a potential counterweight to the recent rise in mortgage rates

Oct 02, 2026
Price Cuts Hit Four-Year High As Mortgage Rates Top 7%

More than one in five listings took a price cut in September, but pending sales still posted their sharpest annual decline since March 2025

Oct 01, 2026
Serious Mortgage Delinquencies Rise 19% After Five Months Of Improvement

ICE data shows 574,000 mortgages were at least 90 days past due in August, while early-stage delinquencies remained below year-ago levels

Sep 29, 2026
Smaller Down Payments Give Buyers More Room, But Rates Limit The Savings

The typical down payment fell 9% from a year ago, while shifting market conditions are giving originators different affordability conversations across the country

Sep 25, 2026
Mortgage Rates Break 7% Just As Builders Find A Way To Move Buyers

New-home sales rose 6.4% in August as builders cut prices, offered incentives, and sold more lower-priced homes. Now mortgage rates are moving against buyers again

Sep 25, 2026
Borrowers Want Digital Closings, But Some Originators Remain Hesitant

ServiceLink finds 45% of surveyed LOs cite borrower reluctance as a barrier, even though most recent buyers say digital options would influence their choice of mortgage provider

Sep 23, 2026