Skip to main content

E Mortgage Management Rebrands To EMM Loans LLC

Navi Persaud
Oct 01, 2020
Rebrand written on a mini chalkboard.

Kevin Crichton, president and chief operating officer of E Mortgage Management announced that the company will begin its transition to operating under EMM Loans LLC, utilizing the brand/logo "emmloans."

EMM Loans LLC has undergone rapid growth and record volume and the company made the decision to rebrand as it looks to fulfill its vision of a better future in mortgage lending, according to a press release. Its new digital technology platform, EZPath, paired with the evolution of the name, image and brand, are also driving factors as EMM Loans LLC looks to reposition the company into a national household name.  New emmloans logo

"The original brand served its purpose in shaping the company’s formative years," said Crichton. "With the implementation of essential digital technology, our lending platform became fast, simple and transparent. Pair this, with the current real estate market at an all-time high; it became obvious that the logical shift to transition our brand through the modernization of a new name, brand and color palette refresh would solidify our position in the marketplace."

Oct 01, 2020
Video & You

Show your personality. After all, you are your own brand.

Sales and Marketing
Sep 30, 2021
The Emotional Components Of Branding

What emotions does your brokerage evoke, and how can you use them in developing your brand?

Sales and Marketing
Sep 20, 2021
Answering The Magic Question

The more you focus on the commission “split,” the more you have turned your job into a commodity.

Sales and Marketing
Sep 20, 2021
Rocket Mortgage Signs Brand Partnerships With 25 College Athletic Programs

Rocket Mortgage, announced its extended visibility and branding throughout college campuses with new and expanded multi-year partnerships.

Sales and Marketing
Sep 08, 2021
Flyhomes Designs The Antidote To Homebuyer’s Remorse

If buyers don’t love their home within the first year — for any reason — Flyhomes will list the home on their behalf and waive their commission.

Sales and Marketing
Aug 26, 2021
Should A Rebrand Be In Your Future?

Make sure you’re communicating who you are.

Sales and Marketing
Aug 05, 2021