FirstClose Introduces Digital Lending Platform

FirstClose, Inc. launched the FirstClose ONE Digital Lending Platform and according to the company, it is the first and only web-based home equity calculator and branded application management solution.

The DLP expands the Equity IQ lead capture platform, which gives consumers instant access to their home equity position and PDF access to a detailed home equity report, according to a press release. One of the features of the report takes local neighborhood comparable homes and uses it in its value assessment. Consumers are also given the ability to review loan product offerings, check rates and browse the estimated monthly payments based on CLTV qualification requirements, all without officially applying, according to the release.

"The demand for digital automation has significantly increased," said Tim Smith, chief revenue officer, and lending luminary. "We listened to our customers and created an optimal digital lending experience delivered through our FirstClose One platform, enhancing the customer experience and dramatically reducing the time it takes to fulfill a loan request.