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Lodasoft names Scott Gabel as its new vice president of sales. In his role, Gabel will be responsible for spearheading the company's business development efforts and expand its visibility in the marketplace.
Gabel has more than a decade of experience in sales and consumer relationship management. Prior to Lodasoft, Gabel worked with Mortgage Returns, helping the company achieve a 50% annual growth, according to a press release. Morgage Returns was then acquired by Ellie Mae, operating within the CRM space as a fully-integrated solution with Encompass and also as a stand-alone CRM and automated marketing solution for lenders, according to the release.
"By combining both innovation with unparalleled configurability, they allow organizations to create a system to do what they want when they want, and how they want without the need for expensive custom development," said Gabel when speaking about Lodasoft.
"His experience, industry insight and proven ability to drive sales growth make him an outstanding fit, and we are confident he will strengthen our position in the marketplace and expand our visibility," said Adam Batayeh, president of Lodasoft.