"COVID-19 has fundamentally changed the way people think about their homes," said Jay Farner, CEO of Rocket Mortgage. "After nearly a year of many people living, working, exercising and learning from home, the pandemic has brought new meaning and significance to the place where we live. With our 2021 Super Bowl spots, we are bringing awareness to the importance of home and demonstrating how we continue to enable more Americans to achieve the dream of homeownership – whether through our digital solutions, our skilled mortgage bankers or mortgage brokers in local communities across the country."
Despite the COVID-19 pandemic, homeownership remained strong throughout 2020. Though, the pandemic also highlighted the need for increased digital resources due to a lack of in-person communications. According to Rocket Mortgage's press release, the company's self-serve online experience grew significantly faster than overall volume through the first three quarters of 2020.
"One ad will feature the innovative Rocket Mortgage app, while the other will showcase the crucial role that independent mortgage brokers play in the mortgage financing world, serving as trusted advisors and leaders in their communities," according to the press release.
The advertisements are set to feature comedian Tracy Morgan, as well as "an action star, athletes and influencers." Rocket Mortgage will be releasing teasers on the Rocket Mortgage YouTube channel and social media pages throughout this week.
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