Total Expert Hires New CRO and CMO – NMP Skip to main content

Total Expert Hires New CRO and CMO

Feb 16, 2021
Total Expert New Logo
Director of Events

Total Expert hired Software-as-a-Service veterans, Ilene Vogt and Rebecca Martin to the respective roles of chief revenue officer and chief marketing officer.

 

Vogt has more than 30 years of experience in marketing, sales and customer-focused leadership. She thrived in the Fintech field, driving customer digital transformation and aligning internal teams toward revenue goals and optimizing business processes. She previously served as chief revenue officer at Integrate.ai, an AI-powered consumer intelligence company. Vogt also held leadership positions at OneSpan, Accelrys and Actuate. Photo of Ilene Vogt and Rebecca Martin

Martin has a history of differentiating entrepreneurial brands and building marketing funnels through strong communications and demand creation strategies. At Total Expert, she will be responsible for driving fast growth by developing and launching a differentiated position in the marketplace; creating demand, late-stage pipeline and revenue; and establishing a customer engagement and advocacy program that builds on the company’s customer-first mantra. Most recently, she was chief marketing officer at Calabrio, a customer experience intelligence company. She also served in a variety of marketing roles at Code42, Oracle, and Stellent.

“Rebecca and Ilene will undoubtedly lead our teams in breaking growth barriers and building market share with the world's leading banks, lenders, and credit unions,” said Joe Welu, founder and CEO of Total Expert.

About the author
Director of Events
Navi Persaud is Director of Events at NMP.
Published
Feb 16, 2021
More from
Tech
Friday Harbor Expands AI Appraisal Reviews As UAD 3.6 Deadline Nears

The new capability adds more than 350 automated checks as lenders prepare for the November 2 mandate

Oct 27, 2026
GetWyz Targets First-Time Buyers Before They Reach An LO

The MoneyGuide founder’s free planning app helps buyers map when they could afford a home, with an optional handoff to its wholly owned brokerage

Oct 20, 2026
Floify Adds Asset Verification, Targets Duplicate Document Requests

The Argyle-powered addition brings income, employment, and asset verification into one service, with bank-connected data flowing directly into the loan application

Oct 20, 2026
VantageScore Expands Credit Planning Push With New Simulator

The tool projects how borrower actions could affect VantageScore 4.0 scores across three bureaus, extending competition with FICO into borrower preparation

Oct 19, 2026
Bay Capital Adds LiteSpeed To Its Pitch For Producing LOs

The mortgage banker’s new point-of-sale deployment fits a broader recruiting message built around operational support, technology, and more time to develop business

Oct 19, 2026