loanDepot Secures Naming Rights For loanDepot Park, Now Home Of The Miami Marlins
loanDepot secured the exclusive naming rights for loanDepot park, which will now serve as the home of the Miami Marlins. The company continues to increase its visibility in Major League Baseball as it already serves as the league's official mortgage provider and is also the presenting sponsor of the MLB's American and National League Championship Series. Additionally, loanDepot will serve as the official mortgage provider for the Miami Marlins, according to a press release.
"A partnership like this, with a nationally recognized brand excelling through innovation alongside a strong philanthropic commitment, is foundational to our ability to build sustainable success," said Marlins CEO Derek Jeter.
As part of their new alliance, loanDepot will donate $50 for every Marlins run scored during the regular season to expand youth baseball and softball opportunities through the Miami Marlins Foundation programming at the Boys & Girls Clubs of Miami-Dade. This is in addition to loanDepot's season-long "Home Means Everything" RBI campaign, for which the company will be donating $25 for every regular-season RBI to Boys & Girls Clubs of America (BGCA). loanDepot is kicking off the "Home Means Everything" RBI campaign with a special Opening Day activation that will bring $250 for every RBI for BGCA.
Additionally, in recognition of their dedication and service, and to provide continued assistance to active-duty military personnel and veterans, loanDepot will serve as the presenting sponsor of Salute & Serve Days. Every Monday at loanDepot park, active and retired military personnel, veterans, fire rescue personnel, members of the police department and healthcare professionals will receive two complimentary tickets to the game.
The loanDepot park branding transformation will take place over the coming months, with new signage integrated inside the ballpark throughout late spring and early summer. External ballpark signage is anticipated to be in place in time for the July All-Star Break.
"While we look forward to the Opening Day festivities and the launch of this historic alliance, it is just the beginning," said loanDepot CEO Anthony Hsieh. "Our goal, together with the Marlins, is to create lasting and valued memories for the South Florida community. We hope loanDepot park will become an integral part of many future celebrations."
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