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On May 31, Black Knight, a software and data company that focuses on evaluating the real estate and mortgage continuum, announced an alliance with Nashville-based marketing company Percy.
The alliance’s goal is to be an advanced, data-driven solution for client and real estate professionals engagement.
Formerly known as Buyside, Percy uses machine learning and artificial intelligence to analyze real estate consumerism and behaviors.
According to Black Knight, based in Jacksonville, Florida, the alliance will promote data points to help real estate professionals improve customer relationships. Additionally, the application will allow homeowners, buyers and sellers to gain insight into their homes, including valuation estimates and timely equity statements.
These data points developed via machine learning aim to track homeowner behavior “signals,” leading to Percy being able to identify precise buyer and seller timing.
“Percy’s predecessor was launched to help brokerages match buyers to listings, but in the time since, it’s evolved into an ecosystem that spans mortgages as well as real estate, across both the buy and sell sides of the real estate equation,” said Charles Williams, Percy founder and CEO. “Today, Percy analyzes billions of pre-buying as well as pre-selling signals in real estate consumers’ behavior to empower loan officers, real estate agents and brokers with actionable intelligence.”