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Brokerage Franchiser Homelendia Mortgage Debuts

David Krechevsky
Feb 07, 2023

Florida company targeting real estate agents to offer a 'turnkey' process for starting a brokerage.

Homelendia Mortgage LLC, a new mortgage brokerage franchiser, on Tuesday announced its official launch.

The company, based in Orlando, Fla., also announced the availability of individual unit and regional franchise opportunities for qualified individuals, teams, brokerages, and loan originators.

Homelendia Mortgage said it is especially targeting real estate agents to offer “a unique and streamlined approach to mortgage brokerage ownership and the mortgage process, utilizing cutting-edge technology to provide a seamless and efficient experience for borrowers and lenders.” 

The goal, it said, is to remove some of the friction for buyers, sellers, real estate agents, and loan originators “through the housing transaction process, while providing an ownership vehicle for capturing more of the revenue surrounding a transaction.”

"We're extremely excited to come beside real estate professionals and help them own a powerful asset that helps them capture more of the revenue surrounding a housing transaction,” said Frank Chimento, Homelendia CEO. “Far too many agents, teams, and brokerages have been forfeiting mortgage commissions because there has not been an easy path to mortgage brokerage ownership. That changes now." 

Chimento said the company is focused on opening franchises in Florida but hopes to eventually expand nationwide.

Chimento added that his new company believes “that our ... commitment to real estate professionals will set us apart in the industry by allowing them to provide more value, and better service for their clients while capturing additional streams of critically needed revenue."

The company's franchise model provides a turnkey solution, including licensing, training, marketing support, loan processing services, and ongoing assistance to ensure success.

Homelendia Mortgage has offices in Orlando, Winter Park, and Clearwater Beach, Fla.

Feb 07, 2023
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