Brokers First Funding Opens Expanded HQ

Brokers First Funding (BFF), a wholesale lender focused on non-agency and Non-QM lending solutions, has relocated its headquarters to a new, expanded office at 3100 Bristol Street in Costa Mesa, California, marking a significant step in the company’s ongoing growth strategy.

The move comes amid rising origination volume and continued expansion of BFF’s broker partner network, according to the company. Leadership said the new, state-of-the-art facility is designed to support increased scale while enhancing operational efficiency and service delivery for broker partners nationwide.

BFF President Shabi Asghar described the relocation as more than a change of address, emphasizing its strategic importance to the lender’s broker-centric model.

“This new space isn’t just a bigger office 一 it’s a major upgrade that positions us to move faster, collaborate better, and deliver even more value to our partners,” said Asghar. “As our name suggests, our focus is on the broker, and this move is a
direct investment in that mission.”

The expanded headquarters provides additional infrastructure to accommodate growing teams and higher pipeline volumes. BFF said the new office will enable faster response times, improved internal collaboration, and greater capacity to support high-volume broker operations, all aimed at improving the overall broker experience.

Company executives noted that the relocation reflects BFF’s long-term commitment to scalability, as demand for Non-QM and alternative lending products continues to rise. By investing in physical space and operational resources, BFF aims to strengthen its ability to deliver consistent service as it grows.

“The future is bright and we’re just getting started,” Asghar said. “This move represents our commitment to growing alongside our partners — a bigger office, a stronger team, and a massive upgrade for their business.”

BFF recently appointed Steven Winokur as chief marketing officer, bringing decades of mortgage industry marketing experience to the company. Winokur is widely known for building and scaling brands into category leaders. In his new role, he will oversee BFF’s marketing strategy, brand development, and customer engagement initiatives, with a focus on driving measurable growth and deepening relationships with brokers nationwide.