Brokers First Funding (BFF), a wholesale lender focused on non-agency and Non-QM lending solutions, has appointed Steven Winokur as its new chief marketing officer, a move that signals the company’s continued emphasis on innovation, brand growth, and broker engagement amid a shifting mortgage market.
Winokur brings decades of mortgage industry marketing experience to his new role, and he is widely known for building and scaling brands into category leaders.
In his new role, he will oversee BFF’s marketing strategy, brand development, and customer engagement initiatives, with a focus on driving measurable growth and deepening relationships with brokers nationwide.
“Steven’s expertise and vision for marketing innovation make him the perfect fit for BFF as we enter our next phase of growth,” said Shabi Asghar, president of BFF. “His ability to connect brands with audiences in meaningful ways will help us scale our platform and deliver exceptional value to our customers.”
Prior to joining BFF, Winokur served as vice president of marketing, TPO at Carrington Mortgage Services, where he led marketing initiatives supporting the company’s third-party origination channel. He also previously held the role of chief marketing officer at Angel Oak Lending, where he played a key role in expanding non-QM product adoption and driving significant organizational growth.
“I’m thrilled to join BFF at such an exciting time in its journey,” Winokur said. “The company’s commitment to innovation and customer-centricity aligns perfectly with my passion for creating impactful marketing strategies. I look forward to working with this team to elevate the brand and support sustainable growth.”
BFF offers a broad product suite that includes non-agency, Non-QM, conventional, and government loans, supported by technology-driven processes and personalized service.
