Fairway Acquires Hallmark Home Mortgage Through Asset Purchase

Jun 13, 2025

Hallmark to become new Fairway division, gets access to Fairway's Fairway's product portfolio, tech, and support resources

Fairway Independent Mortgage Corporation, one of the largest retail mortgage lenders in the U.S., has agreed to acquire Hallmark Home Mortgage.

Fairway CEO Steve Jacobson — Steve Jacobson

Terms of the transaction were not disclosed, but Fairway will purchase “significant assets” of Indiana-based Hallmark, which is licensed in 20 states and will become a new Fairway division: Hallmark Home Mortgage, Powered by Fairway.

“Exciting news!” Fairway wrote in a post on LinkedIn. “Welcome to the Fairway family.”

Fairway CEO and Founder Steve Jacobson will remain CEO of Fairway, and Hallmark CEO and Founder Deborah Sturges will join Fairway with the title of President, Hallmark Home Mortgage.

Jacobson called the purchase of Hallmark “a win for both companies.”

Hallmark Home Mortgage President Deborah Sturges — Deborah Sturges

"Deborah and I worked together at Waterfield decades ago and have remained industry acquaintances ever since," Jacobson noted. "Our shared values and our trust in each other make this partnership a natural fit."

"This strategic decision brings Fairway's expanded product portfolio, enhanced technology, and deep support resources into Hallmark's orbit," stated Sturges. "To reconnect with my former colleague Steve Jacobson is truly exciting. This partnership puts both companies in the best position to grow, innovate, and lead."

Hallmark Home Mortgage

mergers & acquisitions

Fairway Independent Mortgage Corporation

About the author

National Mortgage Professional

Link copied

Published

Jun 13, 2025

Analysis and Data

MBA: Mortgage Payments Climb Despite Smaller Loan Amounts

September's $53 increase ended three months of payment relief, with affordability deteriorating in 39 states

Three months of declining mortgage payments came to an end in September, as higher rates pushed the median monthly payment on purchase applications up $53 despite a slight decline in loan amounts.The median principal-and-interest payment rose to $2,215 from $2,162 in August,...

Jumbo

Aven Brings HELOC-Style Financing to Home Purchases, Promising Seven-Day Closings

The $2 million credit line combines 30-year fixed-rate repayment with reusable borrowing capacity

Fintech lender Aven is taking its home-equity lending model into the purchase mortgage market, offering qualified buyers up to $2 million in financing and promising closings in as little as seven days.The California-based company announced Friday that its new Home Purchase L...

Feb

Atlanta, GA

More from

Operations

CrossCountry Widens VantageScore Eligibility, Reports $2,500 In Savings

Lender reports a 62-basis-point reduction in loan-level pricing adjustments for qualifying transactions and removes an 80% LTV restriction as alternative credit scoring gains traction

Operations

Oct 29, 2026

Zillow Covers FHA Down Payments, Steps Up Competition For Purchase Loans

The five-year forgivable loan gives Zillow another incentive to attract borrowers as it expands its mortgage business

Operations

Oct 28, 2026

FICO Ties $10 Mortgage Score Pricing To Lender Commitments

The Preferred Program bundles Classic FICO and FICO 10T at an unchanged wholesale price

Operations

Oct 26, 2026

LO Compensation: What The Split Doesn’t Tell You

NMP’s Ignite summit explored the rules, expenses, and platform differences that shape what originators actually earn