Fairway Acquires Hallmark Home Mortgage Through Asset Purchase

Fairway Independent Mortgage Corporation, one of the largest retail mortgage lenders in the U.S., has agreed to acquire Hallmark Home Mortgage. 

Terms of the transaction were not disclosed, but Fairway will purchase “significant assets” of Indiana-based Hallmark, which is licensed in 20 states and will become a new Fairway division: Hallmark Home Mortgage, Powered by Fairway.

“Exciting news!” Fairway wrote in a post on LinkedIn. “Welcome to the Fairway family.” 

Fairway CEO and Founder Steve Jacobson will remain CEO of Fairway, and Hallmark CEO and Founder Deborah Sturges will join Fairway with the title of President, Hallmark Home Mortgage.

Jacobson called the purchase of Hallmark “a win for both companies.” 

"Deborah and I worked together at Waterfield decades ago and have remained industry acquaintances ever since," Jacobson noted. "Our shared values and our trust in each other make this partnership a natural fit."

"This strategic decision brings Fairway's expanded product portfolio, enhanced technology, and deep support resources into Hallmark's orbit," stated Sturges. "To reconnect with my former colleague Steve Jacobson is truly exciting. This partnership puts both companies in the best position to grow, innovate, and lead."