Flueid, an independent technology company providing a platform for digital real estate transactions, has named Danielle Sandoval its vice president of product strategy, effective immediately, the company said today.
In this role, Sandoval will drive the growth and evolution of Flueid’s solutions suite, including the Flueid Decision platform, to deliver a more connected and streamlined real estate transaction experience. She reports directly to Flueid co-founder and CEO Peter Bowman.
With an extensive background in high-growth software as a service (SaaS) companies, Sandoval is an expert at growing organizations from startups to enterprise agencies. Her career has been focused in the real estate adjacent FinTech and PropTech industries, including leading the strategy for complex payment and prequalification products. Before joining Flueid, Sandoval was group product manager at Procore Technologies.
“As we continue to scale, we knew it was essential to find a dynamic leader and mentor to accelerate our product vision in a strategic and intentional manner,” Bowman said. “We have a highly collaborative leadership team that combines deep industry experience with finely tuned intuition, and we’re confident that Danielle will help guide our product strategy with an even greater focus on the core needs of our clients.”
Sandoval also served as a product manager for shipping software at a logistics platform startup, and for websites-as-a-service products at a property management software startup. In these roles, she was navigated two successful company exit strategies and IPOs.
“Flueid has already made such great strides toward helping clients unlock a more streamlined and on-demand real estate experience through their patented insurance infrastructure,” she said. "I’m looking forward to bringing my passion for delivering innovative SaaS products to market to the team and partnering with the organization to continue to enhance our centralized and integrated platform."
Flueid continues to add capabilities to its online solutions suite. Most recently, the company expanded its Flueid Decision platform to support purchase transactions through a new pilot with Flueid Built customers. The company also was awarded a patent for Flueid Decision in August.
