Lone Wolf Technologies recently announced its acquisition of Propertybase, rounding out Lone Wolf’s end-to-end technology platform for both real estate agents and brokers. After integrating with Propertybase, the platform can provide world-class lead generation tools, websites, and enterprise-class CRM.
“Combining the power of Propertybase's innovative website, CRM, and marketing solutions with the unequaled capabilities of Lone Wolf's offerings will further allow real estate professionals to thrive using technology in a rapidly evolving industry," said Vance Loiselle, CEO of Propertybase. “Joining forces with Lone Wolf is an exciting milestone for Propertybase and its customers.”
Propertybase is the leading global provider of real estate websites, CRM, and lead generation software, serving 4,500 businesses and 250,000 users in over 80 countries. Propertybase also offers a CRM and website solution for brokerages and teams, called Propertybase GO. Additionally, Propertybase Salesforce Edition provides an enterprise-class real estate CRM solution built on Salesforce and made available worldwide. Lastly, they offer Unify, a CRM software solution for mortgage professionals.
“We thought it was time our paths crossed,” said CEO and President of Lone Wolf, Jimmy Kelly. “Propertybase is known for its incredible CRM and real estate websites, while Lone Wolf has long led the industry in transaction and back-office management. Our customers want—and need—these essential solutions to work together, so they can run their entire business in one place. This acquisition brings these leading products together and puts our combined team in position to deliver the ultimate unified technology platform for the real estate world.”
In the past nine months, Lone Wolf has acquired the top five technology companies, including W+R Studios, LionDesk, HomeSpotter, Terradatum, and Propertybase. These additions allowed Propertybase to expand their offerings to include marketing solutions, CRM, CMA, transaction management, eSignature, brokerage operations, insights and analytics, talent management, as well as ancillary tools and services. Together, these solutions create an intuitive flow of data and identity across multiple solutions, connecting several real estate processes for agents and brokers.
"We want to simplify real estate — but not in a way that takes people out of the business," said Chris Egan, chief strategy officer of Lone Wolf. "Our goal is to bring the time-honored tenets of the real estate world into the present with a modern, innovative, and connected technology platform that makes it simpler for people — and the professionals who help them — to buy and sell homes.”
As a company that serves over 1.5 million real estate agents, 15,000 brokerages, 1,000 MLSs, and 650 employees, Egan states that “Lone Wolf is the only company with the reach, size, and technology that can make this happen.”
