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MonitorBase, a Utah-based mortgage fintech company that monitors prescreened credit information and real-time behavioral data to alert lenders when someone is in the market to purchase or refinance a home, has promoted Lilly Staniforth to vice president of business relations.
In her new role, Staniforth will focus on improving the company’s brand awareness and value proposition, and building stronger client relationships, the company said.
Staniforth joined MonitorBase in 2019 as client success manager, where she managed client relationships and developed integrations between MonitorBase and its clients’ systems.
“Lilly always thinks in terms of value to the client first, so she was the perfect fit for this new role,” said MonitorBase CEO Louis Zitting. “Our banking, mortgage lender, and broker clients love Lilly because she genuinely cares about them, and her personal skills and integrity are unmatched. I am confident she will continue impressing our clients and play an instrumental role in our growth.”
In addition to her other duties, Staniforth will be responsible for creating awareness around MonitorBase’s integration capabilities, developing publicity and marketing content, creating new business partnerships, and strategizing with clients during market shifts.
“I’m honored and thrilled to take on this new challenge,” Staniforth said. “At MonitorBase, our goal is to provide an unbeatable value to loan originators and mortgage lenders. I look forward to creating stronger, more productive relationships with our clients and their systems that result in a better overall consumer experience. I’m equally excited about the growth that lies ahead for our company.”