A newly minted AI-driven data science firm that handles the transactions of mortgage loan originators and lenders has named its first chief executive officer (CEO) as the company looks to expand its offerings across a broader range of industries in 2025 and beyond.
Redefining Business Intelligence (RBI)'s co-founder Laura Lasher has been promoted to the top spot, and serves as the company's first leader in this position. Lasher, whose 40-year career in home finance, real estate, and entrepreneurship led her to co-found RBI in 2023, formerly served as President of Mortgage at Arbor Bank.
“RBI has redefined what’s possible with data science and, in the process, finally made it possible for leaders to see a return on their business intelligence (BI) investments,” Lasher said. “I’m thrilled to lead this team of experts dedicated to pushing the boundaries of AI to create impactful solutions that help our clients make better decisions and build stronger businesses.”
RBI was established to help marketing teams, coaches and consultants use AI tools to collect and analyze large data sets.
“Serving as the Chief Executive of a startup is very exciting,” Lasher told NMP in an email following the announcement. “You come to the role with a vision for the company, based on your previous experience, but things change very quickly."
Lasher's primary role, she said, "is to provide a firm foundation for the new firm so that our executive team is free to respond to the market as lenders and loan originators become familiar with our new way of looking at Business Intelligence.”
RBI’s Playbooks provide mortgage lenders and LOs customizable action plans to best utilize their data sets, which according to Lasher, hold useful information that can increase profitability in the long-term.
“Residential mortgage lenders and loan originators have no fear of large data sets. No one deals with more information in their transactions than we do,” she explained. “But too often, the data lenders already have goes unused. It's overwhelming. They end up doing the same things they’ve always done despite the fact that insights hiding in their own data could drive them in a new, more profitable direction."
AI is a powerful new class of technologies, Lasher believes, and getting the most out of them requires the right model, expert prompt engineering, the right list of questions, and an expert team of analysts to provide quality control on the outputs.
“We provide all of that and custom-trained AI Playbook Assistants that our clients can use to discuss the results and run their own what-if scenarios,” Lasher added. “No one else is offering anything close to this in the market today."
