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NewDay USA Expands Leadership Team

Nov 09, 2025
Ken Harthausen and Neil Brooks are tapped to lead the launch of NewDay Home, expanding access to homeownership for veterans

Ken Harthausen and Neil Brooks are tapped to lead the launch of NewDay Home, expanding access to homeownership for veterans

NewDay USA has announced the expansion of the company's new mortgage offering, NewDay Home, a program that empowers veterans to purchase a home with no downpayment and no money out of pocket for closing costs, putting homeownership within reach.

Ken Harthausen has been named president of NewDay Home's Builder Division, and Neil Brooks has been named president of NewDay Home. Together, the duo brings decades of leadership experience, proven success in mortgage lending and real estate, and a deep commitment to serving those who have served our nation.

As president of the NewDay Home Builder Division, Harthausen will oversee efforts to expand partnerships with homebuilders nationwide, giving eligible veteran buyers more opportunities to leverage their VA home loan benefits to purchase homes.

Brooks will lead the launch of NewDay Home and its national network of real estate agents. Every agent in the network has been vetted and certified through the Admiral Certification Program, a national credential that equips real estate professionals with specialized VA loan training to better serve and advocate for military buyers.

“Ken and Neil both embody the heart of NewDay, and our core mission to help veteran families achieve the American Dream of homeownership," said Rob Posner, CEO of NewDay USA. "Their track records in building partnerships, delivering results, and serving veteran families will help us achieve our goal of supporting the military community throughout the homebuying process."

Harthausen has built a career spanning more than two decades in mortgage lending, builder programs, and strategic growth initiatives. Most recently, he served as vice president of national strategic alliances at loanDepot, where he drove strategic builder partnerships across the country. Harthausen started and grew Countrywide Home Loans' Builder Joint Venture Program from scratch into one of the largest in the nation. The success of that effort established him as a leading and trusted voice in builder mortgage solutions and innovative home financing options. Prior to Countrywide, Harthausen built PHH's Builder Division and led initiatives across national sales strategy and operational execution at GE Capital.

"It is an incredible privilege to be part of NewDay USA's relentless mission to break down barriers to homeownership for our nation's heroes," said Harthausen. "By partnering with transformational builders serving the military community nationwide, we are creating real opportunities for Veterans to have a place to call home."

Brooks, a U.S. Navy veteran, brings more than 20 years of real estate leadership and success to NewDay USA. He most recently served as a top-producing Realtor at My Home Group in Scottsdale, Arizona. Brooks has ranked among the Top 1% of Realtors in Arizona for more than a decade and was recognized by The Wall Street Journal/Zillow as number seven in Arizona and number 247 nationwide for production in 2017. Brooks has also consistently held the top-producing agent position at Century 21 Arizona Foothills for several years. A Certified Military Housing Specialist, he combines deep expertise in VA loans and a genuine commitment to serving military families in their homeownership journey.

"Helping veterans find a home is more than a job — it is a commitment to those who have served and sacrificed for our country," said Brooks. "NewDay Home gives veterans and military families the opportunity they have earned to succeed in today's housing market and buy a home without a single dollar down."


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