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Newfi Lending Unveils New Logo

David Krechevsky
Feb 03, 2023
Newfi Wholesale Logo new 2023

Non-QM lender updates its brand as it introduces 2 new loan programs.

Newfi Lending, a provider of Non-QM mortgage loans, has announced the release of its new logo, following the introduction of two new Non-QM products.

The Emeryville, Calif.-based company said the updated logo is designed to “convey its ongoing commitment to innovation in the mortgage space through technology and unique financing solutions to meet the changing needs of today’s customers.”

The announcement of the new logo follows Newfi recently adding two unique product solutions to its offerings: 

  • a Non-QM 2-1 Buydown, and
  • a Graduated Payment Mortgage. 

Since its inception in 2014, Newfi Lending said, it has established a reputation for delivering exceptional customer service and innovative loan products with its Non-QM product suite, and the new logo reflects this ongoing commitment.

“Our new logo is an exciting evolution for our brand and a testament to our growth and success,” said Kayla Padol, Newfi’s vice president, marketing. “We are confident that our new look will better convey the value we bring to our customers, embrace the original vision for the company, and will help us continue to expand our reach in the years to come.”

“We are thrilled to introduce our new modern logo as part of our ongoing efforts to improve and enhance the customer experience,” said Newfi Lending CEO Steve Abreu. “Our refreshed look represents our commitment to delivering innovative, flexible, and customer-focused solutions in the mortgage space.”

“We believe that our new logo will be well-received by our customers and partners and will help us continue to build strong relationships with them,” Abreu added. “We are excited to share this important milestone with the world and look forward to continuing to provide the best possible experience for our customers.”

Newfi has led the industry in product development and its customer-focused experience, the company said.

The latest addition to its Non-QM product line includes the 2-1 Buydowns, which allows for 150, 30-, or 4-year loans of up to $4 million for borrowers with credit scores as low as 640. It also allows for a loan-to-value (LTV) ratio of up to 90% on purchases, 85% on rate & term refinances, and 80% on cash-out refis. Other terms and conditions apply.

Newfi also added a graduated payment mortgage (GPM), which allows a low first-year payment that increases by 5% each year for a 30-year, fixed-rate mortgage. The loan offers a 75% LTV and a credit score as low as 660, among other terms and conditions

Other Newfi products include alternative income (bank statement,1099, asset depletion) loans; debt service coverage ratio (DSCR) investment property loans; jumbo loans, and interest-only loans.

Feb 03, 2023
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