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Redfin Joins Zillow in Adding ChatGPT

David Krechevsky
May 04, 2023
AI Artificial Intelligence

Plugin is available now for eligible ChatGPT users to install.

Redfin, the digital, on Wednesday launched a ChatGPT plugin to help people in their search for a home.

Redfin said the plugin was built with OpenAI, the AI research and deployment company that created ChatGPT, and is available now for eligible ChatGPT users to install and enable from the plugin store. Anyone can join the waitlist to get access in the future, the company said.

Those searching for a home can use the Redfin ChatGPT plugin to describe their ideal home and neighborhood in everyday terms and find listings that suit their needs, Redfin said.

When users describe what their search criteria is, the Redfin ChatGPT plugin will answer with a list of homes that fit the bill. Users can click the links to the listing pages, where they can book an on-demand tour with an experienced, local Redfin agent, the company said.

Redfin said it invented map-based real estate search and has developed machine learning models to recommend listings and estimate home values, transforming the way people find homes to buy or rent. With the advancement of large language models, Redfin said it will use AI to make that search even more personalized.

“I think the most powerful way the Redfin ChatGPT plugin can make buying a home easier today is by suggesting homes and neighborhoods that would not have been uncovered via a map-based real estate search,” said Ariel Dos Santos, Redfin’s vice president of product.

New listings fell 23% in March to their lowest level on record, and Redfin agents report that homebuyers are having to work harder to find homes that meet their criteria.

“Through a simple conversation with the Redfin ChatGPT plugin, a homebuyer can get suggestions of homes for sale in nearby neighborhoods with similar amenities they might not otherwise have considered,” Dos Santos continued. “This could also help home sellers get their listings in front of a wider audience of serious buyers. We’re just getting started, and the Redfin ChatGPT plugin is getting more powerful every day. We’re excited to find new ways to use it to make buying, selling or renting a home simpler and more affordable.”

Redfin's announcement follows one day after Zillow announced it had launched a plugin, thought it added that the plugin is still in the alpha testing phase.

May 04, 2023
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