Redfin has launched an AI-driven conversational home search that allows consumers to find homes by describing what they want in their own words, and engaging in a back-and-forth conversation to refine their search.
Through this new conversational home search, house hunters can go beyond a simple home search, for example, by commenting on a suggested listing to say the kitchen should be “more modern” or responding to follow-up questions about their “preferred commute time” or “proximity to a school.”
Built with Sierra, an AI customer experience platform co-founded by Bret Taylor and Clay Bavor, Redfin’s conversational search continues to evolve daily, learning from real user interactions to deliver more relevant, precise, and personalized results.
“We always knew that a home search can feel like looking for a needle in a haystack,” said Ariel Dos Santos, Redfin senior vice president of product and design. “But conversational search lets us look across many more haystacks, with far more detailed information about the type of needle each user is looking for. We relied on search filters to define queries for years, but people share more about their preferences when it’s a conversation.”
Now available on Redfin.com and mobile web — with support for the Redfin iOS app launching in December — conversational home search is integrated directly into Redfin’s search experience on the homepage, map, and listing pages. When homebuyers click the search bar, they are invited to describe what they’re looking for — which they can do in any language as the feature is multilingual. As the conversation unfolds, the AI sharpens their search, and shows homes that fit what they’re describing.
“Our goal was to build a search experience that’s like talking to a real estate agent who has seen every listing in town and who knows what clients really want through dozens of late-night conversations,” said Dos Santos. “The difference is that conversational search is available 24/7, can scan every listing on Redfin across the U.S., and respond when a buyer says, ‘show me more listings like this one, but with an extra bedroom.’”
Early testing shows that Redfin’s conversational search users view nearly twice as many home listings than those using standard search, helping them discover more options as they refine their search. They’re also 47% more likely to request home tours or other homebuying services from Redfin.
“When you’re buying a home, the options can be overwhelming,” said Abhishek Singh, a homebuyer who tested Redfin’s new conversational search feature. “It felt like my personal concierge, surfacing better options in neighborhoods I hadn’t considered and showing me homes I wouldn’t have found using the map boundaries I usually set for myself.”
