Are mega brokerages a threat or a boon to the broker channel?
“Some don't like how big we get like some of these lenders, because we demand more power than we've ever been able to in a long time,” Kortas said. “And the bigger we get, the more power we can demand, the more that we can do.”
The sudden rise of mega brokers may seem threatening to the small and mid-size brokers who would find it tough to compete. Then again, some believe they can also empower the broker community; as more brokerages grow to mega-level scale, it puts brokers on a more equal playing field with their wholesale partners and retail competitors.
“Our lenders bend over backwards for us to make sure that they deliver within our expectations,” Shalaby said, proceeding to list a few examples. “Dedicated underwriters, EPO protections, enhanced pricing, a concierge team added, extra account executives, underwriting exceptions.”
“Of course, when you have volume, you become a force to be reckoned with,” Martinez added. “One of my jobs as a broker is to negotiate any and all third party fees. So any credit vendors, escrow title, anything, we're gonna get better deals than a smaller broker shop.”
Other than pushing wholesale lenders to deliver greater products and benefits to the broker channel, mega brokers may be able to push further action on matters that concern the broker community, such as trigger leads, credit fees, and other hot ticket items on their agenda.
Ahles, president of growth for the Association for Independent Mortgage Experts (AIME), which is partnered with advocacy group BACPAC, said the rise of mega brokerages and the efforts of the associations representing the channel will continue advocating on behalf of brokers. His duties at AIME include developing initiatives to recruit, engage and retain more brokers to join the channel and increase market share.
Though Ahles said the associations work closely with quite a few mega brokers, not all the mega brokers prioritize political progress on those issues. Some may share the same opinion as Nguyen, who said, “I don't pay attention because I think that lenders have more power to do that.”
Others, however, believe that the broker community needs to become more aligned in order to make progress on issues like trigger leads and credit fees.
“I think our biggest risk is that the mortgage bankers out there are aligned,” Kortas said. “In a perfect world, you would see them aligned. But I don't ever see that happening.”
Additionally, Kortas said that banker associations receive more funding compared to broker associations simply because their members have more to contribute.
But that may change in time as more mega brokerages develop and become more powerful. Although the industry is undergoing consolidation, mega brokers are recruiting loan officers and using this time to strengthen their numbers.
After capturing top-producing loan officers fleeing the retail channel, some have their sights set on a consolidating broker channel.
Shalaby said his goal is to triple or quadruple the number of loan officers at E Mortgage Capital. This year his projection for total volume is $4 billion, but within the next three years hopes to increase his production to $12 billion.
Meanwhile, Kortas plans to grow NEXA to 5,000 loan officers within the next few years, allowing them to compete with even more large retail lenders. At the same time, Nguyen has nearly accomplished his goal for the year in making Loan Factory one of the largest and most powerful brokerages in the nation in under two years. Martinez, on the other hand, is still laying down a strong foundation for Equity Smart Home Loans, so once it’s grown it will be harder to dismantle.
“Even though some of these broker shops may be bigger or medium-sized, there's still huge opportunity for us to grow," Martinez said. “Maybe we're doing something that they're not doing, or they're ignoring certain areas of their platform that may not be providing that experience that the loan officers want.”