Selene Finance LP has launched the first phase of Selene Cares+, a borrower assistance campaign aimed at streamlining communications and providing clearer, more accessible support for customers navigating financial challenges.
The initial rollout centers on enhanced digital outbound communications designed to deliver educational, informative content that borrowers can access on demand — 24 hours a day, year‑round. These resources include customized microsites, animated videos, and educational modules, enabling customers to learn at their own pace and revisit material as needed to better understand the options relevant to their financial situation.
According to Joe Davila, CEO of Selene Holdings, the campaign responds to common hurdles borrowers face during periods of financial stress, particularly when confusion or incomplete information can impede engagement.
“Borrowers are often overwhelmed during periods of financial stress, and confusion or lack of information can become a barrier to meaningful engagement,” said Davila. “Selene Cares+ reflects our commitment to meeting customers where they are, with clarity, empathy, and transparency. This program is about creating confidence through understanding and ensuring borrowers know we are here to help.”
Selene’s leadership underscores that the digital experiences go beyond traditional servicing communications by delivering consistent messaging tailored to individual circumstances. Engagement with these tools is measurable and continuously refined to ensure relevance and effectiveness.
Future phases of the initiative promise expanded content, improved personalization, broader communication channels, and additional self‑service capabilities, reinforcing Selene’s commitment to proactive borrower engagement throughout the customer journey.
“I’ve helped build borrower communication programs before, but Selene Cares+ takes this concept to an entirely new level,” said Douglas Whittemore, chief strategy and growth officer of Selene. “This isn’t about sending messages — it’s about breaking down barriers to communication and addressing the negative perceptions that sometimes prevent borrowers from engaging. By giving borrowers the ability to learn on their own terms, through intuitive digital experiences, we create a more informative and comfortable path for them to reach out when they’re ready to take the next step.”
