TikTok Is Educating Nearly 40% Of Gen Z Homebuyers – NMP Skip to main content

TikTok Is Educating Nearly 40% Of Gen Z Homebuyers

Jul 09, 2024
Upscale Biz on TikTok
Associate Editor

Clever Real Estate survey shows Gen Z coming to grips with bleak financial outlook

My, my, how quick those Gen Z kids have grown up, with some now reaching adulthood. But, in this economy, blossoming into an adulthood isn’t so much a celebration as it is a headache. A new survey from St. Louis-based Clever Real Estate reveals that 60% of all Gen Zers worry they might never own a home, and nearly 98% cited significant barriers to homeownership.

The most significant barriers among Gen Z included the high cost of homes (50%) and steep interest rates (31%). But this isn’t mere cynicism — 61% of Gen Z non-homeowners have less than $10,000 saved for a home, which would only cover a 20% down payment on a property valued at less than $50,000. 

Gen Z Survey

Despite the fact only 18% of prospective Gen Z buyers believe they can afford a home, it hasn’t stopped them from dreaming. The survey found a majority of Gen Zers (52%) anticipate their first home to cost less than $250,000. Still, 29% anticipate someday owning a home worth over $1 million.

Ultimately, Gen Zers have yet to be dissuaded from eventually buying a home, with 92% saying that owning is important. But, that was not found to be the first priority, since 96% said they prioritize other goals above homeownership such as stable employment (51%), building a career (48%), and starting a family (32%).

Nearly 80% of Gen Z homeowners don’t think the average member of their generation could afford a home, 33% received parental assistance for their down payment, and 31% moved in with their parents to save for their home. 

The survey also indicates one in three Gen Z homeowners have struggled to pay their mortgage and one in eight (13%) regret that their mortgage is too expensive. Overall, two-thirds (68%) of Gen Z homeowners express regrets, with 21% saying they didn’t have sufficient knowledge about the home-buying process. 

Where did those Gen Zers receive information about the home-buying process? The leading response from 38% of the survey group was TikTok, and one in seven of those homeowners (15%) said the advice they got from TikTok and other social media was bad. 

More key insights from the survey study: 

  • Half of Gen Z (50%) say they'd work a second job to afford a home. 
  • 57% of Gen Z would be willing to put in an offer on a fixer-upper. 
  • Of the 40% of Gen Z homeowners who purchased a fixer-upper, 27% regret it.
  • More than one in four Zoomers (28%) would offer $50,000 or more above asking price.
  • 78% of Gen Z would offer over asking price on a home.
About the author
Associate Editor
Katie Jensen is a mortgage news reporter at NMP.
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