TikTok Is Educating Nearly 40% Of Gen Z Homebuyers – NMP Skip to main content

TikTok Is Educating Nearly 40% Of Gen Z Homebuyers

Jul 09, 2024
Upscale Biz on TikTok
Associate Editor

Clever Real Estate survey shows Gen Z coming to grips with bleak financial outlook

My, my, how quick those Gen Z kids have grown up, with some now reaching adulthood. But, in this economy, blossoming into an adulthood isn’t so much a celebration as it is a headache. A new survey from St. Louis-based Clever Real Estate reveals that 60% of all Gen Zers worry they might never own a home, and nearly 98% cited significant barriers to homeownership.

The most significant barriers among Gen Z included the high cost of homes (50%) and steep interest rates (31%). But this isn’t mere cynicism — 61% of Gen Z non-homeowners have less than $10,000 saved for a home, which would only cover a 20% down payment on a property valued at less than $50,000. 

Gen Z Survey

Despite the fact only 18% of prospective Gen Z buyers believe they can afford a home, it hasn’t stopped them from dreaming. The survey found a majority of Gen Zers (52%) anticipate their first home to cost less than $250,000. Still, 29% anticipate someday owning a home worth over $1 million.

Ultimately, Gen Zers have yet to be dissuaded from eventually buying a home, with 92% saying that owning is important. But, that was not found to be the first priority, since 96% said they prioritize other goals above homeownership such as stable employment (51%), building a career (48%), and starting a family (32%).

Nearly 80% of Gen Z homeowners don’t think the average member of their generation could afford a home, 33% received parental assistance for their down payment, and 31% moved in with their parents to save for their home. 

The survey also indicates one in three Gen Z homeowners have struggled to pay their mortgage and one in eight (13%) regret that their mortgage is too expensive. Overall, two-thirds (68%) of Gen Z homeowners express regrets, with 21% saying they didn’t have sufficient knowledge about the home-buying process. 

Where did those Gen Zers receive information about the home-buying process? The leading response from 38% of the survey group was TikTok, and one in seven of those homeowners (15%) said the advice they got from TikTok and other social media was bad. 

More key insights from the survey study: 

  • Half of Gen Z (50%) say they'd work a second job to afford a home. 
  • 57% of Gen Z would be willing to put in an offer on a fixer-upper. 
  • Of the 40% of Gen Z homeowners who purchased a fixer-upper, 27% regret it.
  • More than one in four Zoomers (28%) would offer $50,000 or more above asking price.
  • 78% of Gen Z would offer over asking price on a home.
About the author
Associate Editor
Katie Jensen is a mortgage news reporter at NMP.
Published
Jul 09, 2024
New-Home Mortgage Demand Slips Despite Widespread Builder Incentives

Applications fell 5.7% annually in July, while government-backed mortgages accounted for half of builder-affiliated loan volume

Aug 21, 2026
Fannie Mae Returns To Distressed-Loan Market With $214 Million Sale

The agency’s first nonperforming-loan offering in 13 months transfers 969 deeply delinquent mortgages to private buyers, including a small pool concentrated in Dallas-Fort Worth

Aug 20, 2026
Summer Rate Spike Knocks Pending Home Sales To Six-Month Low

Contract signings fell in every region during July, leaving purchase activity 30% below its 2019 level despite a larger workforce

Aug 19, 2026
Cash Sales Retreat, Giving Financed Buyers More Room To Compete

Cash transactions fell faster than the broader housing market in early 2026, but buyers without financing still accounted for nearly one-third of home sales

Aug 19, 2026
Mortgage Delinquencies Ease, But FHA Distress Keeps Deepening

Overall delinquencies dipped in the second quarter, but FHA serious delinquencies jumped 227 basis points from a year earlier as more troubled loans moved toward foreclosure

Aug 18, 2026
Credit-Score Choice Is Becoming Part Of The Mortgage Sales Pitch

One-third of consumers say they would consider switching lenders over older scoring models, making underwriting technology a potential borrower-retention issue

Aug 18, 2026