Skip to main content

TikTok Is Educating Nearly 40% Of Gen Z Homebuyers

Jul 09, 2024
Upscale Biz on TikTok
Staff Writer

Clever Real Estate survey shows Gen Z coming to grips with bleak financial outlook

My, my, how quick those Gen Z kids have grown up, with some now reaching adulthood. But, in this economy, blossoming into an adulthood isn’t so much a celebration as it is a headache. A new survey from St. Louis-based Clever Real Estate reveals that 60% of all Gen Zers worry they might never own a home, and nearly 98% cited significant barriers to homeownership.

The most significant barriers among Gen Z included the high cost of homes (50%) and steep interest rates (31%). But this isn’t mere cynicism — 61% of Gen Z non-homeowners have less than $10,000 saved for a home, which would only cover a 20% down payment on a property valued at less than $50,000. 

Gen Z Survey

Despite the fact only 18% of prospective Gen Z buyers believe they can afford a home, it hasn’t stopped them from dreaming. The survey found a majority of Gen Zers (52%) anticipate their first home to cost less than $250,000. Still, 29% anticipate someday owning a home worth over $1 million.

Ultimately, Gen Zers have yet to be dissuaded from eventually buying a home, with 92% saying that owning is important. But, that was not found to be the first priority, since 96% said they prioritize other goals above homeownership such as stable employment (51%), building a career (48%), and starting a family (32%).

Nearly 80% of Gen Z homeowners don’t think the average member of their generation could afford a home, 33% received parental assistance for their down payment, and 31% moved in with their parents to save for their home. 

The survey also indicates one in three Gen Z homeowners have struggled to pay their mortgage and one in eight (13%) regret that their mortgage is too expensive. Overall, two-thirds (68%) of Gen Z homeowners express regrets, with 21% saying they didn’t have sufficient knowledge about the home-buying process. 

Where did those Gen Zers receive information about the home-buying process? The leading response from 38% of the survey group was TikTok, and one in seven of those homeowners (15%) said the advice they got from TikTok and other social media was bad. 

More key insights from the survey study: 

  • Half of Gen Z (50%) say they'd work a second job to afford a home. 
  • 57% of Gen Z would be willing to put in an offer on a fixer-upper. 
  • Of the 40% of Gen Z homeowners who purchased a fixer-upper, 27% regret it.
  • More than one in four Zoomers (28%) would offer $50,000 or more above asking price.
  • 78% of Gen Z would offer over asking price on a home.
About the author
Staff Writer
Katie Jensen is a staff writer at NMP.
Published
Jul 09, 2024
More Sellers Pull Listings

Due to market conditions, prospective sellers likely to experience ‘the least seller-friendly summer since at least 2016,’ report finds

Jul 10, 2025
Consumer Confidence in Housing Slips Again, Even as Buying Sentiment Inches Up

Fannie Mae’s Home Purchase Sentiment Index fell nearly four points in June

Jul 10, 2025
Mortgage Applications Up As Rates Keep Heading Down

Purchase demand climbs to highest level since February 2023; VA refis jump 32%

Jul 09, 2025
Fewer Canadians Hunt For U.S. Property

Largest component of international buyers in U.S. takes more than 25% hit

Jul 08, 2025
Housing Correction Gathers Momentum as Supply Surges, Affordability Pressures Persist

ICE Spotlights Emerging Risks, Market Realignment in Monthly Mortgage Landscape Look

Jul 08, 2025
Spike In Homeowners At Risk Of Selling At A Loss

Post-pandemic homebuyers are greatest risk of losing money in a sale, report finds, but results vary by location

Jul 07, 2025