TikTok Is Educating Nearly 40% Of Gen Z Homebuyers – NMP Skip to main content

TikTok Is Educating Nearly 40% Of Gen Z Homebuyers

Jul 09, 2024
Upscale Biz on TikTok
Associate Editor

Clever Real Estate survey shows Gen Z coming to grips with bleak financial outlook

My, my, how quick those Gen Z kids have grown up, with some now reaching adulthood. But, in this economy, blossoming into an adulthood isn’t so much a celebration as it is a headache. A new survey from St. Louis-based Clever Real Estate reveals that 60% of all Gen Zers worry they might never own a home, and nearly 98% cited significant barriers to homeownership.

The most significant barriers among Gen Z included the high cost of homes (50%) and steep interest rates (31%). But this isn’t mere cynicism — 61% of Gen Z non-homeowners have less than $10,000 saved for a home, which would only cover a 20% down payment on a property valued at less than $50,000. 

Gen Z Survey

Despite the fact only 18% of prospective Gen Z buyers believe they can afford a home, it hasn’t stopped them from dreaming. The survey found a majority of Gen Zers (52%) anticipate their first home to cost less than $250,000. Still, 29% anticipate someday owning a home worth over $1 million.

Ultimately, Gen Zers have yet to be dissuaded from eventually buying a home, with 92% saying that owning is important. But, that was not found to be the first priority, since 96% said they prioritize other goals above homeownership such as stable employment (51%), building a career (48%), and starting a family (32%).

Nearly 80% of Gen Z homeowners don’t think the average member of their generation could afford a home, 33% received parental assistance for their down payment, and 31% moved in with their parents to save for their home. 

The survey also indicates one in three Gen Z homeowners have struggled to pay their mortgage and one in eight (13%) regret that their mortgage is too expensive. Overall, two-thirds (68%) of Gen Z homeowners express regrets, with 21% saying they didn’t have sufficient knowledge about the home-buying process. 

Where did those Gen Zers receive information about the home-buying process? The leading response from 38% of the survey group was TikTok, and one in seven of those homeowners (15%) said the advice they got from TikTok and other social media was bad. 

More key insights from the survey study: 

  • Half of Gen Z (50%) say they'd work a second job to afford a home. 
  • 57% of Gen Z would be willing to put in an offer on a fixer-upper. 
  • Of the 40% of Gen Z homeowners who purchased a fixer-upper, 27% regret it.
  • More than one in four Zoomers (28%) would offer $50,000 or more above asking price.
  • 78% of Gen Z would offer over asking price on a home.
About the author
Associate Editor
Katie Jensen is a mortgage news reporter at NMP.
Published
Jul 09, 2024
Best And Worst Markets For Single-Parent Homeownership

LendingTree finds single parents in some metros are more than twice as likely to own a home as those in the nation's least affordable markets

Jun 22, 2026
One-Third Of Homeowners Expect To Refinance Despite Elevated Mortgage Rates

Many prospective refinancers carry mortgage rates above 5%, suggesting demand could accelerate if borrowing costs decline

Jun 19, 2026
FHA Continues To Drive New-Home Purchase Activity

Government-backed loans accounted for more than half of builder applications for a fifth straight month as loan sizes fell and buyers remained rate-sensitive

Jun 19, 2026
Housing Payments Hit One-Year High As Buyers Pull Back

Redfin reports the typical U.S. housing payment rose to $2,647 as elevated home prices and mortgage rates continue to pressure affordability

Jun 19, 2026
Over 25 Million Future Homebuyers Remain Sidelined By Housing Affordability

Realtor.com says affordability challenges, limited inventory and elevated housing costs are keeping a record number of potential first-time buyers on the sidelines

Jun 18, 2026
South Florida's Million-Dollar Market Continues To Defy Higher Rates

Luxury home sales surge nearly 15% as cash buyers, international demand and tightening inventory continue to fuel Miami's resilient housing market

Jun 17, 2026