Waterstone Mortgage Names New Digital Marketing Director

National mortgage lender Waterstone Mortgage Corp. has named Chik Quintans as the company’s new director of digital marketing. 

Quintans has over 25 years of experience in mortgage lending, including both sales leadership and senior digital marketing roles. His previous positions include director of sales for Shelter Mortgage, digital marketing manager for Absolute Mortgage, and — most recently — digital marketing manager for USA Mortgage.

“We are thrilled to welcome Chik to our team,” said Lisa Fenske, Waterstone Mortgage senior vice presdient–marketing & communications. “His extensive experience in mortgage sales and digital marketing gives him a unique perspective, and his professional accomplishments speak for themselves.”

In his new role, the company said, Quintans will oversee the development and implementation of the overall digital marketing strategy for Waterstone Mortgage, which includes customer acquisition and retention techniques; lead generation; online reputation management; SEO & SEM strategies; email and SMS/mobile marketing initiatives; social media content creation; and more. He will also oversee the digital marketing team.

“Waterstone Mortgage has a proven track record of serving its customers at the highest level because of the quality of people that operate here. I am privileged to have this solid foundation,” Quintans said. “From a digital marketing perspective, Waterstone Mortgage has positioned itself for the next mortgage industry evolution, and I am excited to contribute to extending our customer reach and brand messaging.”

Quintans was named one of the “25 Most Connected Mortgage Professionals” by National Mortgage Professional Magazine for three consecutive years. He graduated from Boston College with a B.S. in Economics. His past professional certifications include Certified Mortgage Planner (CMP) and Certified Mortgage Planning Specialist (CMPS).