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Tagged: Homeownership

Rocket Unveils ‘Own The Dream’ Manifesto Ad At March 5 NBA Game

Next chapter of ‘Own the Dream’ campaign seeks to drive the company’s homeownership message to American public

C-Suite Strategies
Mar 05, 2025
‘All The Single Ladies’: More Women Buying Homes On Their Own

Single women nearly doubled their share of home purchasing, NAR finds

Diversity & Inclusion
Analysis and Data
Mar 04, 2025
Home Loans Skip A Generation

Only 3.1% of Americans below age 30 have a mortgage, study finds.

Analysis and Data
Feb 23, 2025
A Little 'Push Down The Slide' Toward Homeownership

With new mortgage closing cost credit program, Rocket hopes to help renters get into their own homes

Operations
Feb 20, 2025
Housing Market Swings Toward Cheaper Rentals

Homeownership may be a harder sell as rents soften across the nation

Analysis and Data
Feb 18, 2025
Rocket's All-American Return To The Super Bowl

The company spends millions to remind Americans of "the meaning of home."

Industry News
Sales and Marketing
Feb 10, 2025
'Dream Of Homeownership' Transcends High Costs, Generational Gaps

As the average age of homebuyers rises, "many Americans still see the ideal of having a home belongs to them," Realtor.com's Laura Eddy says.

Analysis and Data
Jan 14, 2025
Property Taxes Surging In Once-Affordable States

The equity blessings of rapid home price growth bear the curse of property-tax sticker shock

Analysis and Data
Jan 10, 2025
Homeowners Gain Equity, Renters Lose Wealth

New report by First American says home prices decreased by 3.1% between August and Sept. 2024

Home Equity
Analysis and Data
Oct 29, 2024
First American: House Price Appreciation Changes Rent-Versus-Own Dynamic

Renting was cheaper in 48 of the top-50 markets in Q2 2024, but only 29 states when accounting for home equity gains

Home Equity
Analysis and Data
Aug 19, 2024
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FHAs Foreclosure Reckoning
Breaking Barriers
Beyond Barriers
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