What Nexstar’s Tegna Deal Means For Mortgage Leads And Borrower Behavior
With Nexstar now reaching about 80% of U.S. TV households, the deal underscores a bigger shift: control over borrower attention is consolidating
Tagged: social media
AI Searches Grow In Popularity Among Home Shoppers
A new survey reveals that ChatGPT and Gemini are the most commonly used AI tools by prospective homebuyers
Rocket Taps Mega-Influencers, Creators In Efforts To Reach Homebuyers
Viral Nation and Rocket look to build 'tools, stories, and spaces that turn aspiration into action’
West Capital Lending Partners with Top Mortgage Influencers
Leveraging the power of social media, West Capital teams up with What’s A Mortgage's high-profile loan officers, aiming to transform homeowner education into lucrative loan opportunities.
