For LOs Using AI, More Content Isn’t The Point
Kyle Raineri shares how originators can use AI to create social media content, build borrower trust, and strengthen real estate agent relationships
Tagged: social media
Private vs. Public Recruiting — The New Frontier Of Loan Officer Trust
Why mortgage executives are moving recruiting conversations into public view — and using transparency, accountability, and social proof to rebuild trust with loan officers
The Compounding CEO: Why Mortgage Recruiting Now Runs On Media
What AngelList's founder understood about leverage — and how IMB CEOs are using it to recruit loan officers
What Nexstar’s Tegna Deal Means For Mortgage Leads And Borrower Behavior
With Nexstar now reaching about 80% of U.S. TV households, the deal underscores a bigger shift: control over borrower attention is consolidating
AI Searches Grow In Popularity Among Home Shoppers
A new survey reveals that ChatGPT and Gemini are the most commonly used AI tools by prospective homebuyers
Rocket Taps Mega-Influencers, Creators In Efforts To Reach Homebuyers
Viral Nation and Rocket look to build 'tools, stories, and spaces that turn aspiration into action’
West Capital Lending Partners with Top Mortgage Influencers
Leveraging the power of social media, West Capital teams up with What’s A Mortgage's high-profile loan officers, aiming to transform homeowner education into lucrative loan opportunities.
