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Steven Winokur On Prospecting The Franchise Industry

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At Originator Connect, Andrew Berman, CEO of National Mortgage Professional, sat down with Steven Winokur, VP of Marketing, Third-Party Origination, to explore unconventional strategies for reaching Non-QM borrowers. Their conversation highlighted why franchise consultants—and the aspiring business owners they advise—represent a valuable source of business for originators. Winokur also explained how leveraging home equity to fund franchise investments can create win-win opportunities for both borrowers and brokers.

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Published
Sep 17, 2025