Turning Browsers Into Borrowers in Real Time

Borrowers want to shop around, do their homework, and feel in control, but when they’ve got questions, they want answers now. In this episode of OriginatorTech, I talk with Thuan Nguyen, CEO of Loan Factory, about a slick new tool he built that lets borrowers instantly connect with a live loan officer, no forms, no texts, no calls, no pressure. It’s helping 1,600+ LOs have real conversations with real borrowers, right when it matters most—and creating the kind of borrower experience the modern consumer actually wants.