Market psychology: the only mystery more elusive than Bigfoot
Dave Hershman is the top author in this industry with six books published as well as the founder of the Loan Officer’s Real Estate Marketing Tool Kit and the OriginationPro’s on-line comprehensive mortgage school. In 2024, OriginationPro released “Inside The Glass House” a new course and marketing support targeted to real estate affiliated loan officers. His site is www.OriginationPro.com and he can be reached at [email protected].
Market psychology: the only mystery more elusive than Bigfoot
When Refis return — and they will — you want to be appropriately staffed
The metrics have changed for dismissing loan originators
Do not discount other types of sales backgrounds
Simple use of due diligence increases chances of success
Don’t pass up the opportunity to hire those less experienced
Clues about work history and employers can make hiring easier
Take advantage of the relationships your existing loan officers have
Help them isolate the issues through good communication
This spinning crystal ball called 2023 poses many challenges