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Dave Hershman headshot

Dave Hershman

Contributing Writer

Dave Hershman is the top author in this industry with six books published as well as the founder of the Loan Officer’s Real Estate Marketing Tool Kit and the OriginationPro’s on-line comprehensive mortgage school. In 2024, OriginationPro released “Inside The Glass House” a new course and marketing support targeted to real estate affiliated loan officers. His site is www.OriginationPro.com and he can be reached at [email protected].

All Articles
135 results
The Unexpected Pitfalls Of Getting Exactly What You Want

Market psychology: the only mystery more elusive than Bigfoot

NMP
Jan 30, 2024
Unexpected Pitfalls Of Getting Exactly What You Want
Overcapacity: Make The Right Choices To Succeed

When Refis return — and they will — you want to be appropriately staffed

NMP
Dec 21, 2023
Overcapacity
Let Go Or Hold On?

The metrics have changed for dismissing loan originators

NMP
Dec 01, 2023
Let Go Or Hold On
The Experience Of Rookies

Do not discount other types of sales backgrounds

NMP
Nov 02, 2023
Expertise of rookies
Determining The Quality Of Rookies

Simple use of due diligence increases chances of success

NMP
Sep 27, 2023
Quality Rookies
Hiring Rookies

Don’t pass up the opportunity to hire those less experienced

NMP
Aug 29, 2023
Hiring Rookies
Extend Your Recruiting Sphere With LinkedIn

Clues about work history and employers can make hiring easier

NMP
Jul 28, 2023
Extend Recruiting With LinkedIn
Recruiting? It’s Your Connections

Take advantage of the relationships your existing loan officers have

NMP
Jun 30, 2023
It's Your Connections
Dealing With Today’s More Difficult People

Help them isolate the issues through good communication

NMP
Jun 05, 2023
Dealing with difficult people
Faulty Predictions Make Planning More Difficult

This spinning crystal ball called 2023 poses many challenges

NMP
Apr 25, 2023
2023 predictions