Broker Acquired

When the founders of Next Door Lending, Jonathan Haddad and Doug Liska, received an unexpected email from a public company interested in acquiring their brokerage, they nearly dismissed it as spam. The broker owners were soon pulled into a high-stakes "conversion game" competing against two rival brokerages for an opportunity to join forces with the giant lead aggregator, NerdWallet. This story pulls back the curtain on what it truly takes to turn pressure into performance — and close the deal of a lifetime. Meanwhile, 25-year-old LO Alex Rozhansky is building his own empire, turning tough files into loyal clients and big results.