February 2022

This Issue White-washed To Increase Its Value.

Think all mortgage transactions are color blind? A raft of recent studies show that’s not true. Minorities are finding out the hard way that the best way to get full value for their homes is to make sure it looks like a white family lives there.

The Term “White Washed” Is Here to Stay
Cover Story
The Term “White Washed” Is Here to Stay

Black home sellers say their valuations shoot up when white friends pose as the property owners.

Analysis and Data
Lew Sichelman
Make Your Pitch With Credibility
Make Your Pitch With Credibility

When you connect with referral partners, make sure you have something to say

Sales and Marketing
Mary Kay Scully
An Egotist Has ‘I’ Trouble
An Egotist Has ‘I’ Trouble

How to acknowledge your achievements, but keep humility in sight.

Career
Harvey Mackay
The Story Of Your Success
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Six Tips For Managing  Multiple Brokerage Offices
Six Tips For Managing Multiple Brokerage Offices

Get everyone on the same team if you really want to score.

Operations
Try To Build A Super Staff
Try To Build A Super Staff

Invest in what matters: Your employees

C-Suite Strategies
Erica LaCentra
Keep The Communication Going
Keep The Communication Going

Make sure your interactions are open and honest

Career
Dave Hershman
NMP Magazine

NMP Magazine is the source for top originators, providing industry leadership, resources for professional development, and more.